1. Digital Media Sales Certification Global Summit October, 2012 IAB Certification Program FAQ

2. Mission To accelerate the growth of companies and individuals in digital advertising To elevate perception of our industry To provide a foundation for sales career advancement To provide a tool for recruitment and professional development To create and curate the body of knowledge for the digital advertising industry Digital Media Sales Certification Program | Mission 1

3. Credible Program Includes: ●Examination created by industry subject matter experts and vetted by a third-party testing organization ●Application process that has eligibility requirements such as education or experience thresholds ●Process for maintaining credentials through continuing education ●Adherence to an industry code of ethics ●Governance structure that maintains independence 2 Digital Media Sales Certification Program | Elements

4. Revenue Opportunities Examination Fee for Members ($350) and Non- Members ($450) Application Fee Recertification Fee Continuing Education revenue from classes and events Exam preparation revenue from Study Guide, Practice Test and Training Classes Membership revenue from Certified Sales Professionals Organization All revenue can be repeated by launching new areas of Certification (Marketers, Agencies, Ad Ops, Sales Mgmnt) 3 Digital Media Sales Certification Program | Revenue

5. 4 Michael Theodore VP, Training & Development michael@iab.net (212) 380-4725 www.iab.net/certification Contact Information