1. Retaining and Recruiting Members In Difficult Times

2. KNOW YOUR MEMBERSHIP Demographics Tracking Member Involvement Identify Key Reasons for Joining Satisfaction Surveys 2

3. MEMBERSHIP VALUE/BENEFITS Advocacy Professional Development Networking Awards/Scholarships Discounts on products/services Other 3

4. MARKETING THE VALUE OF ASSOCIATION MEMBERSHIP Email Newsletters Print Newsletters Social Networking Sites Press Releases Paid Advertising Events Interviews 4

5. RETENTION EFFORTS Engage new members during first three years Provide meaningful (but simple) ways for involvement Recognize members for accomplishments or awards Allow for continuous input opportunities Repeated follow-up with expiring members 5

6. ATTRACTION EFFORTS Develop contact lists of non-members Survey Ex-Members Create joint memberships or Partnerships Develop Targeted Marketing Initiatives Incentivize Current Members to Recruit 6

7. RESOURCES NEEDED Association Management Membership Software Website Online Membership Membership Committee Survey Tools Funding 7

8. MEMBERSHIP LIFE CYCLE Membership Retention Create Value Market Value Membership Attraction Conference Benefits & Services 8

9. CONCLUSION For further info contact: MICHAEL J. BORGES DIRECTOR@NYLA.ORG (518) 432-6952, ext. 101 OR VISIT WWW.NYLA.ORG Enjoy Boston and ALA Mid-Winter! 9