2. Customer Demands Prospects value vertically specific solutions provided by trusted, capable experts Prospects value vertically specific solutions provided by trusted, capable experts Market Forces A large, untapped market exists for integrated ERP and CRM solutions A large, untapped market exists for integrated ERP and CRM solutions Horizontal solutions have become a commodity Horizontal solutions have become a commodity Partners need training, guidance, and systems in order to achieve growth Partners need training, guidance, and systems in order to achieve growth They need an ability to differentiate their capabilities to customers They need an ability to differentiate their capabilities to customers

3. Microsoft Dynamics Partner Strategy Partner Focus Partner Size & Number Triple the average customer adds of Dynamics VARs Triple the number of ISVs/VARs gaining >50% of their revenue from packaged, repeatable vertical solutions Increase scale & profitability of current Partners Increase scale & profitability of current Partners Recruit where current Partners unable or unwilling to expand Recruit where current Partners unable or unwilling to expand MBS proactively aligns focused ISVs and VARs by vertical MBS proactively aligns focused ISVs and VARs by vertical Drive vertical demand Drive vertical demand Build vertical references and credibility Build vertical references and credibility HorizontalVertical Many small PartnersLarger Partners

4. Partner Business Consulting Dynamics Partner Academy Partner Business Systems Enhanced Support And Services Integrated Engagement Model New Systems & Tools New Industry Focused Resources Marketing Service Bureau Industry Focused Investments Referral Model “With Partner” Vertical Marketing

5. Referral Partner ImplementationPartner Customer Lead management system Microsoft Referral system Customer Order is placed by transaction partner and matched with referral 11 33 22 Partner enrolls and refers lead to Microsoft Microsoft qualifies lead; Implementation Partners recommended to customer Referral entered into Microsoft systems 44 55 Available August 14 th 5% fee sent to Referring Partner Capped at $20k Paid by Microsoft… does not come out of partner margin)

6. Partner Business Consulting Dynamics Partner Academy Partner Business Systems Enhanced Support And Services Integrated Engagement Model New Systems & Tools New Industry Focused Resources Marketing Service Bureau Industry Focused Investments Referral Model “With Partner” Vertical Marketing

9. Partner Business Consulting Dynamics Partner Academy Partner Business Systems Enhanced Support And Services Integrated Engagement Model New Systems & Tools New Industry Focused Resources Marketing Service Bureau Industry Focused Investments Referral Model “With Partner” Vertical Marketing

10. “I am committed to the Microsoft Partner Network.” “I offer ‘best-in- class’ solutions.” “I offer validated vertical solutions.” Starting October 2010… Community and Quick Starts “I have access to industry information, and through the peer network, I connect with Microsoft and other business Partners.” ERP/CRM Competency Advanced ERP/CRM Competency Microsoft Partner SPA/CSA Optional INDUSTRY BADGE 70% of Microsoft Dynamics Partners 30% of Microsoft Dynamics Partners Increased requirements to ensure success Enterprise Resource Planning Customer Relationship Management ADVANCED Enterprise Resource Planning ADVANCED Customer Relationship Management ADVANCED Enterprise Resource Planning GOVERNMENT AND EDUCATION Customer Relationship Management PROCESS MANUFACTURING

11. Must achieve Competency OR Advanced Competency General Requirements Membership in MPNMembership fee TBD Annual Renewal Achieve AMR industry validation Minimum Seat / Revenue Requirement $20,000 direct annual total revenue (enforced 12 months after signing) Direct annual license revenue: Mature: $50,000Emerging:$25,000 $100,000Emerging:$50,000 65% Emerging: 40% Mature: 85% Emerging: 60% yes 3 ERP 5 ERP 7 that are industry-specific yes At least 2 different people required At least 3 different people required At least 6 different people required 1 person 2 people 2 industry-specific people 1 person 2 people 3 people 6 people 4 people 1 person 2 people 3 people Authorized reseller of a Microsoft industry solution(s) (either CfMD or AX certified) 23 Includes 10 customer references Tested Solution List solution

12. General Requirements Membership in MPNMembership fee TBD $20,000 direct annual total revenue (enforced 12 months after signing) Direct annual license revenue: Mature: $50,000Emerging:$25,000 $100,000Emerging:$50,000 BREP Revenue Recapture Mature: 65% Emerging: 40% Mature: 85% Emerging: 60% yes 3 ERP 5 ERP 7 that are industry-specific yes At least 2 different people required At least 3 different people required At least 6 different people required 1 person 2 people 2 industry-specific people 1 person 2 people 3 people 6 people 4 people 1 person 2 people 3 people Authorized reseller of a Microsoft industry solution(s) (either CfMD or AX certified) 23 Tested Solution List solution

13. General Requirements Membership in MPNMembership fee TBD Annual Renewal Achieve AMR industry validation $20,000 direct annual total revenue (enforced 12 months after signing) Direct annual license revenue: Mature: $50,000Emerging:$25,000 $100,000Emerging:$50,000 65% Emerging: 40% Mature: 85% Emerging: 60% Participate in Satisfaction Survey yes Customer Business References 3 ERP 5 ERP 7 that are industry-specific yes At least 2 different people required At least 3 different people required At least 6 different people required 1 person 2 people 2 industry-specific people 1 person 2 people 3 people 6 people 4 people 1 person 2 people 3 people Authorized reseller of a Microsoft industry solution(s) (either CfMD or AX certified) 23 Tested Solution List solution

14. General Requirements Membership in MPNMembership fee TBD direct annual total revenue (enforced 12 months after signing) Direct annual license revenue: Mature: $50,000Emerging:$25,000 $100,000Emerging:$50,000 65% Emerging: 40% Mature: 85% Emerging: 60% yes 3 ERP 5 ERP 7 that are industry-specific Partner Service Plan Requirement yes At least 2 different people required At least 3 different people required At least 6 different people required 1 person 2 people 2 industry-specific people 1 person 2 people 3 people 6 people 4 people 1 person 2 people 3 people Tested Solution List solution

15. General Requirements Membership in MPNMembership fee TBD $ 12 months after signing) Direct annual license revenue: Mature: $50,000Emerging:$25,000 $100,000Emerging:$50,000 65% Emerging: 40% Mature: 85% Emerging: 60% yes 3 ERP 5 ERP 7 that are industry-specific yes Personnel Certification/Accreditation Requirements At least 2 different people required At least 3 different people required At least 6 different people required 1 person 2 people 2 industry-specific people 1 person 2 people 3 people 6 people 4 people Tested Solution List solution

16. General Requirements Membership in MPNMembership fee TBD Direct annual license revenue: Mature: $100,000Emerging:$50,000 85% Emerging: 60% yes 5 ERP 7 that are industry-specific yes At least 6 different people required 2 people 2 industry-specific people 1 person 6 people 4 people CfMD Solution Level 3 people

17. Validation of Dynamics Solutions Capability and Success Validation of Ability to Sell and Implement Repeatable, Vertical Solutions ADVANCED Customer Relationship Management Discrete Manufacturing Validation of Industry-specific Expertise and Customer Satisfaction

18. Partner Ready