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2. Business Consulting - An Overview  Business consulting indicates both the industry and practice of hiring external consultants to help organizations improve their performance primarily through independent analysis of existing organizational problems and development of plans for improvement. The practice of offering business executives third party advice, expertise, and support with the aim of enhancing the business's performance resulting in an overall increase in the value of the business for its shareholders.  Organizations hire consultancy services for many reasons, including gaining external advice and access to the consultants' specialized expertise. Consultancies may provide specific solutions, development of coaching skills, technology implementation, strategy development, or operational improvement services.

3. Introduction  Sera Consultancy Services is promoted by SHANTANU CHITGOPKAR.  He has 18 years rich & relevant sales, marketing, strategy and business development experience, having worked in giant organizations like Kansai Nerolac paints, Parle Agro, Godrej, Pepsi (Tropicana division) in India, besides working across Middle east & Africa.  He has been instrumental in starting up operations successfully in past four assignments. In the last one, he turned around a sick brewery to an $70 mio t.o. and initiated merger with DIAGEO Africa.  Has launched numerous prestigious brands, built sales orgns, developed strategies, built supply chain systems, developed vendors

4. Vision  “TO PROVIDE SALES, MARKETING & STRATEGIC EXPERTISE TO ORGANIZATIONS TO ENABLE THEM TO DELIVER STRONG BRANDS TO THEIR MARKETS THROUGH MOST ECONOMICAL DISTRIBUTION CHANNELS AT LEAST COST BY A MOTIVATED AND FOCUSSED SALES FORCE”.

5. Mission  “ To work closely with clients to develop workable solutions to business problems, develop systems, monitor implementation of plans, and transfer knowledge to clients teams”

6. Business Consulting – Working Method End Project / Process Delivery Corrective Action Plan Actual Vs Planning Plan Execution Planning with Consultant Team Selection Budgeting & Manpower Planning of Consultant Requirement Analysis Client is involved through out the process and signs off at the end We deliver the completed work to our client ensuring desired result For improvement purpose if needed then corrective action is taken We measure our performance with Actual Result Vs Planned Result We Execute this plan on behalf of our client for optimum result Detailed planning of Project Process execution is done in this Execution phase Our Client & We Appoint the Team for combined project execution Based on defined work scope, we do budgeting for time and cost of services We do detailed Study & Identify problem areas, We focus on what our client is looking for

7. Services Provided  Building organization structure  Sales & distribution management  Market research  Brand development  Brand communication strategy  Brand Campaign  Marketing Campaign  PR Strategy  CSR Strategy

8. Why us?  Proven track record of building businesses- empathy with clients  Hands-on work style  In depth problem analysis  Focus on soft skills and understanding customer needs  Multiple solution generation  Involvement in implementation and outcomes  Cost effective solutions within client budgets

9. Who should work with us?  Organizations which lack large resources, expertise or time to execute their vision  Cos. Lacking experience in sales & marketing strategies  Start up or mid sized cos. Looking to scale the next level  Visionary leader looking for support  Cos. Wishing to invest in their brands and distribution infrastructure  Cos. Wishing to expand their product range

10. Benefits of Consultancy  Freedom to hire domain specialist  Independent view of company operations  Minimum interference in daily co. operations  Fast tracking of business objectives  Minimum risk of trial & error  Measurable time bound performance  Obtain long term learning

11. Key requirements  Active client commitment to agreed plans  Client commitment to provide agreed resources  Client’s continuous involvement in the project  Regular communication and time commitment from client

12. Fee structure  Fee is decided based on defined work scope, its time duration & effort involved.

13. We look forward to working soon with you! Thank You!