1. PETSPACE Members CSD Fall 2008 Kanaan Rabih Varol Ercan Bilis Stavros Bui Truong Huu Nhi Guo XiaoYan WeiYa Zhang Online platform for pet lovers & experts

2. The idea

3. The Product First product of Petspace; www.hundsmart.se

4. Launch – int. Dog fair 2008

5. Unique contribution

9. Goals - Objectives

12. Deliverables & Delivery

13. Market Analysis & Assessment Understanding the nature and characteristics of the examined segments, and finding opportunities for the subject

14. Strengths  Technical + business background of the team members  Experience from Sweden market Weaknesses  Limited local networks  Lacking of financial backup  Culture, custom, language borders Opportunities  First mover  Promising partnership Threats  Legal issues  Technology reliability Market Analysis & Assessment

15. There is a “myspace” for dogs called “mydogspace” In Denmark, the more children there are in households, the more likely there are pets One in five Finnish families owns a dog Cats are more popular than dogs in Netherlands There are five Pets cities in China: Beijing, Shanghai, Guangzhou, Chongqing and Wuhan with more than 10 million dogs per city Market Analysis & Assessment

16. Business model

17. Opportunities

18. Teaming –The most suitable person in the specific area Achieve a sustainable competitive advantage –Scientifical and systematical management& evaluation of employees Guarantee the team quality principle

19. Teaming strategy Internal recommendation & promotion or transfer the existing human resource External recruitment, ad through mass media

20. Company Culture Technology em-phased User-oriented Place a high value on the intellectual creativity of the employees

21. Financial Planning “Research performed to investigate capital and resources needed to realize Growth strategy and expand Petspace.” A.Migrate Petspace to other locations - Website Translation - Partnerships Costs: - Transactions / Logistics - Tax Policies depending on location - Advertising - Participation in big events and festivals

22. B. Financial Planning for Growth - Branding building - Online strategy - Extension - Partnership - SCM Development - Management team - Technical Management Financial Planning

23. C. New Products, Services & Development - Hundsmart TV - Interactive games - Breeder’s Platform - Moving to other Pets - Moving Nordic - Health Center Total Estimated Costs: ca. 1,000,000 SEK Financial Planning

24. D. Costs of Marketing Strategy -Google Adwords - Facebook Ads - SEO Optimization / Links - Banner campaigns - Attending Petshows, Fairs & Events Financial Planning

25. Growth & Partnership -Why growth? -How to create a sustainable growth -Which countries to target? - Partnership for triggering the growth

26. Growth & Partnership Growth strategy is determined Countries and locations are targeted

27. Growth & Partnership Co-operation & Partnership is signed with Djurens Rätt (Animal Rights) Partnership Agreement is signed with Animal Protection Network

28. Conclusion Market Analysis, Assessment and Strategy are determined. Business Model has been developed Financials and Budget of PetSpace have been created

29. Coming new version

30. THANK YOU ~*~ Petspace, 10-2008