1. Web 2.0 For Business How To Use Social Media To Drive Traffic

2. What Are Your Goals? Make passive income Get extra clients Promote your business Promote your brand Establish yourself as expert

3. What is Web 2.0 and Social Media?

5. What All Web 2.0 Services Have In Common? Unique content User generated Large audience Easy to share Favoured by search engines

6. What is Our Goal? Ex. Andrew and Daryl

9. Our Goals? Free targeted traffic Multiple search engine positions Authority

10. Our Strategy

11. Take Over Google’s First Page Strategy? 1. Use PPC and Tracking to research keywords 2. Create content based on keywords 3. Broadcast your content through Web 2.0 4. Make sure to name it according to keywords 5. Repeat for other keywords

12. Step 1 – PPC & Keyword Research https://adwords.google.com/select /KeywordToolExternal

15. Step 2 – Create Content Easiest Way - Wordpress

16. Step 3 – Broadcast to Web 2.0 Onlywire

21. Step 3 – Broadcast to Web 2.0 Tubemogul

25. Step 4 – Name Accordingly Long Tail Keywords

26. Specific Descriptive Meaningful Ex. Andrew and Daryl Ex. Property development vs Property Development Australia Read Chris Andersen’s The Long Tail

27. Step 5 – Repeat Process

28. What Results To Expect? Ex – Ebook Seminar Gold Coast

32. Good News Search engines love social media When pointing to same website, you get that site on top of search engines End up with your site and social media on first page of Google

35. How Can You Make Money? Occasional Marketing

36. What I did in 2008 Adsense websites/blogs Affiliate products Niches that are easy to dominate Found sport events with large audience Euro 2008 Olympic Games

39. Affiliate Products Clickbank Products How To Bet Watch TV Online Truth About Abs

40. Outcome Over $2000 from Adsense List of 1200 people ~US$350 During Olympics ~ $1000 In The Next Month

41. How Else Can This Work? Brand names Local business People’s names Product names

42. What You Need Properly structured website CSS – Clear Design Tags – All Pages Named Properly RSS – Broadcasting/Subscription XML Sitemap – Update Google of Changes On Your Site Easy To Update Best to Use Wordpress

43. Take Over Google’s First Page Strategy 1. Use PPC and Tracking to research keywords 2. Create content based on keywords 3. Broadcast your content through Web 2.0 4. Make sure to name it according to keywords 5. Repeat for other keywords

44. Recommended Readings The Long Tail by Chris AndersonChris Anderson Definitive Guide to Google AdWords by Perry Marshall Perry Marshall Search Engine Optimization – www.SEOBook.com www.SEOBook.com News

45. Questions?