1. Web Analytics Fundamentals Seven Web Analytics Techniques Ivan Surjanovic, ivan@ipowerlab.comivan@ipowerlab.com Copyright 2014 by iPower Lab, www.ipowerlab.comwww.ipowerlab.com

2. Web Analytics Fundamentals 1. Website Visibility Report Card

12. Web Analytics Fundamentals 2. Google WebMasters Tools http://www.google.com/webmasters/

16. Web Analytics Fundamentals 3. Google Analytics http://www.google.com/analytics/

34. Web Analytics Fundamentals 4. Google AdWords http://www.google.com/adwords/

42. Web Analytics Fundamentals 5. A/B Testing http://www.splittestcalculator.com

47. Web Analytics Fundamentals 6. Website Optimization ROI http://www.clickz.com/static/website-optimization-roi-calculator

49. Web Analytics Fundamentals 7. Search Engine Marketing ROI http://whereispuck.com/2011/10/21/search-engine-marketing-calculator/

51. Website Analytics Fundamentals Seven Web Analytics Techniques 1. Website Visibility Report Card 2. WebMaster’s Tools 3. Google Analytics 7. Search Engine Marketing ROI 5. A/B Testing 6. Website Optimization ROI 4. Google AdWords

52. Web Analytics Fundamentals Thank You! Ivan Surjanovic, ivan@ipowerlab.comivan@ipowerlab.com Copyright 2014 by iPower Lab www.ipowerlab.com