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Published byBrendan Parks Modified over 9 years ago
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Shelby Cronk & Eden Youngberg Eden Youngberg Shelby Cronk
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Major Years 2002 idealized 2003 launch 2004 address book uploads = major growth 2008 goes global 2013 = 225 million members, grows more than two members per second
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Reid Hoffman & Allen Blue
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2006 Launch of public profiles Professional profile Achieves profitability Recommendations and People You May Know
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2008/2009/2010 London Spanish and French language versions Jeff Weiner becomes CEO and brings a clear vision HYPERGROWTH: 90 million members and 1,000 employees in 10 offices worldwide
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Today Over 300 million members and growing Features include: Endorsements Share and update/post Accompany posts with multimedia Connections Groups
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Demographics
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LinkedIn for Nonprofits Build a company page Promote your cause Find board members Locate staff/volunteers https://nonprofits.linkedin.com/ https://nonprofits.linkedin.com/
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Tips for using LinkedIn for Nonprofits Follow 20-30 people every week Join as many groups as possible Post relevant blogs, links or helpful information to your status and send them to the groups you’ve joined Act like a person; offer value
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Tips when looking for donors Look at other nonprofit LinkedIn profiles with a similar cause and look at their contacts Participate in nonprofit group discussion where you would find donors (join their groups) Use search function and keyword tools to better target donors Build relationships via LinkedIn by telling your organizations stories
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Tips for Using Groups Create your own group(s) Connect people to people Drive traffic Send weekly updates Create conversation/answer questions Update leads Create sub-groups
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Tips on Publishing Spread your message Outline goals and mission Newsletter stories In-depth social media stories Share others’ content
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Tips on Networking Main goal is to connect people Utilize your existing network Suggest connections
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Why LinkedIn? 82% of LinkedIn Members want to volunteer their time and skills Allows for endorsements of nonprofits Partners with Catchafire, Npower, Taproot, VolunteerMatch, Do-It and Volunteer Island Volunteer.linkedin.com
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