1. Persuasive Techniques

2. Glittering Generality  Information that is so general it sounds like a fact, but isn’t. E-Trade E-Trade E-Trade Get a retirement plan that works with E- trade.

3. Exaggeration  Making something seem better or more important than it is  Snickers Snickers You are not you when your hungry.

4. Repetition  People will often believe or remember something if they hear it over and over again  Filet O Fish Filet O Fish Filet O Fish It repeated the Filet O’ Fish name many times.

5. Bandwagon  Relying on what others are doing before making your own decision/Join the crowd!  Mc D.L.T. Mc D.L.T. Mc D.L.T.  Starbucks Starbucks

6. Expert Testimony  Famous people or someone you respect or like says the product is good and advertises the product  Proactiv Proactiv  Proactiv Proactiv

7. Citing Statistics  Uses facts, numbers, statistics to make the product seem better.  US Air US Air US Air Toyota Avalon has lots of comforts: reclining seats, quiet cabin, blue tooth, etc.

8. Loaded Words  Words that tend to cause favorable or unfavorable reactions.  Braum’s Braum’s  Ivory Soap Ivory Soap Ivory Soap Braum’s starts their hot fudge sundae with rich, creamy ice cream, smothered with delicious, thick hot fudge… You get the idea.

9. Buzz Words  Words that have suddenly become popular with consumers  Healthy Life Bread Healthy Life Bread Healthy Life Bread The ad used words like whole grain and no high fructose corn syrup

10. Transference  Associating a symbol or character trait with the  Ukrainian Army Ukrainian Army Ukrainian Army  Olympic Athletes Eat at McDonalds Olympic Athletes Eat at McDonalds Olympic Athletes Eat at McDonalds  VW with John Mayer VW with John Mayer VW with John Mayer We see both the symbols and the products.

11. Name-Calling  Using words like “inexperienced” or “weaker than” when talking about the competition, without actually proving it.  Political Ad 2010 Political Ad 2010 Political Ad 2010 Opponent is stealing yard signs and receiving Illegal money.

12. Plain Folks  People just like you are buying it, so why don’t you?  Oreo Oreo All family members find it hard to describe the flavor of the new Oreo Fudge Cremes.

13. Emotional Appeals/ Scare Tactics  Someone tries to use your emotions to make you feel better about buying a product  Flu Shots Flu Shots Flu Shots  Life Alert Life Alert Life Alert  Anti Bullying Anti Bullying Anti Bullying  BP Takes Responsibility BP Takes Responsibility BP Takes Responsibility  Quit.org Quit.org

14. Free or Bargain  A speaker suggests that the public can get something for nothing or almost nothing.  Cingular Cingular Cingular is offering unlimited texting for only $5 more a month and a free LG phone.

15. More Practice with some fun commercials 1. Bear and Salmon ad Bear and Salmon ad Bear and Salmon ad 2. Think Different Think Different Think Different 3. McDonald’s ad from Japan McDonald’s ad from Japan McDonald’s ad from Japan 4. VW VW 5. FedEx FedEx 6. Coca-Cola Coca-Cola 7. 1-800-Got-Junk 1-800-Got-Junk 8. Staples Staples

16. More practice  Porsche 911 Porsche 911 Porsche 911  VW VW  Doritos Doritos  Bridgestone Tires Bridgestone Tires Bridgestone Tires  Ford F-150 Ford F-150 Ford F-150  Coca-Cola Coca-Cola  BMW BMW