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Self Counsel Press Q1 Opportunities Fall 2013
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January Wave 2 of Back to School Elder Care All can be placed in counter displays After back to School 1.Study Smarter Not Harder $21.95 Elder Care – Alzheimer Awareness Month in Canada 1.Protect Your Elderly Parents $23.95 2.Caregiver’s Guide $17.95 3.Supporting Parents With Alzheimer’s $19.95 4.Making the Right Move $14.95
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January – April Promo Titles ThemeTitleISBN RetailDisplay Available Wills & Estate Planning Write Your Legal Will in 3 Easy Steps9781551808017 $24.95Counter Unit Complete Canadian Will Kit9781551808284 $19.95Counter Unit or Clip Strips Last Will and Testament9781551804002 $9.95Counter Unit or Clip Strips Have You Made Your Will9781551802510 $16.95 Counter Unit So You've Been Appointed Executor9781551808147 $19.95 Counter Unit Estate Planning Through Family Meetings9781770400368 $24.95 Counter Unit Tax Planning No More Mac N Cheese9781770400900 $18.95 Counter Unit Tax Survival Guide9781770400399 $22.95 Counter Unit Creating a Happy Retirement9781770401655 $19.95 Counter Unit BTS Study Smarter9781551808499 $21.95 Counter Unit Elderly Care Caregivers Guide9781770400405 $17.95 Counter Unit Supporting Parents With Alzheimer's9781770401495 $19.95 Counter Unit Making the Right Move9781551804514 $14.95 Counter Unit Protect Your Elderly Parents9781551808024 $23.95 Counter Unit
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Tax Time – January - April Tax time is a time to get your affairs in order Divorce hits it’s it peak in Q1 Titles can be pre-packed in counter units or clip strips Key topics (complete list follows) 1.Wills 2.Estate Planning 3.Personal Finance / Tax Planning 4.Divorce
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Wills The Market Size A recent survey of Canadian adults revealed that more than half of them (57%) do not have a Will, including a shocking 92% of adults under age 35 and 44% of baby boomers (ages 45-64). The survey also found that men and women have different reasons for not creating a Legal Will. More than one-third of men feel they simply don’t need a Will (39%) whereas one in four women blame cost (26%) as the primary reason they do not have a Will. Regardless of the reason, Canadians with children, property and assets need a basic legal Will in place.
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Our Traffic Drivers Local and national publicity outreach with major dailies and weeklies, legal journals, trade publications, legal blogs/websites and associations. Secure regular broadcast (TV/Radio) placements for our Wills experts and regular contributor opportunities in major national dailies such as G&M, TorStar, Global, CTV. Social media marketing and promotions via Facebook, Twitter, YouTube; pursue author Twitter/Facebook and blog cross- promotional opportunities Outreach to customer online communities – audience engagement
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Merchandising Clip Strips available for Wills Kits both CD and paper forms Counter / shelf units available for all promo titles Floor Display available for larger format titles
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