1. The Business Case for Breastfeeding Section 6 Building Your Plan

2. Sneak Preview – Section 6 Learning objective: Develop a strategic plan for implementing “The Business Case for Breastfeeding” in a community. Topics: Strategies for implementing the MCHB worksite lactation resource kit Resources: – The Business Case for Breastfeeding

3. The Training is Over: Now What? Send thank-you notes to those who helped make the training a success Refine the leadership team/steering committee to include any new stakeholders from the training Set up a listserv for attendees and others who may want to join the project Review the plans submitted

4. PIC Funding Subcontract through HCDI: $10,000 in Participant Implementation Costs (PIC) DeliverableDue DateFunds Awarded #1 – Strategic Plan60 days after training $5,000 #2 – Revised Strategic Plan and 6-month progress summary 6 months after training $3,500 #3 – Draft annual summary report 12 months after training $1,500

5. Other Requirements for the PIC Funds Approach AT LEAST 10 businesses (per SBC) to introduce The Business Case for Breastfeeding and encourage them to implement lactation programs Provide at least 1 additional educational event Participate in monthly teleconference calls and other communications Complete required documentation, forms, reports, and plans

6. Components to your Plan 1 st Deliverable: Strategic Plan – Begins during training event – Review recommendations from planning groups – Includes info on businesses to outreach, who will make the outreach visits, and how the outreach will help address identified needs in the community/’state – Include partners who will help

7. Outreach with Worksites Options to consider: – Developing or expanding a recognition program – “Mini grants” to jump start the effort – Select outreach workers who are skilled and knowledgeable about business issues – Select “low hanging fruit” for quick success – Attend business meetings/conferences – Engage the Chamber of Commerce and service organizations that already work with businesses – Reach out to labor unions and other groups that address employee concerns – Develop a community “Resource Guide” for businesses

8. Allowable Expenses for Worksite Outreach Recognition program promotional materials, plaques, certificates, etc. Mini grants for lactation room start-up costs Stipends to potential outreach workers Travel expenses to the businesses Printing costs for community resource guide NOT allowable: food for meetings or recognition ceremonies

9. Educational Events Handout H: “Education Options” Options to consider: – Training in another part of your state to extend your reach – Presentations before Chamber, Rotary, Kiwanis, or other business group (Module 9) – Workshop at a WIC, breastfeeding, or other health related conference (Modules 1-3) – Training for service providers to new families(WIC staff, childbirth educators, Early Head Start, Visiting Nurses, La Leche League Leaders, etc.) (Module 5) – Workshops for childcare centers and other related groups (Modules 3 and 5 and related resources)

10. Allowable Expenses for Education Events Invitations and mailing costs Continuing education application fees Facility fees Audio-visual expenses Travel expenses for trainers Reproducing curriculum materials Training props and supplies Follow-up evaluation NOT allowable: food for training events

11. Project Promotion Options to Consider: – Company employee health fair exhibits – Presentations, exhibits, and/or poster presentations SHRM and other business related conferences/meetings WIC conferences Breastfeeding conferences State insurance company annual meetings – Presentations at Chamber, Rotary, and other events – Media – press releases, interviews, ribbon-cutting events

12. Allowable Expenses for Promotion Production of exhibit displays Materials (beyond the Resource Guide) such as community contacts and resources Conference registration and exhibit fees Travel fees associated with providing speakers/presenters Poster and handouts for conference poster session NOT allowable: food or legislative advocacy

13. Related Activities Provide information to childcare centers Set up events with community partners Conduct tracking/evaluation of the impact of your efforts

14. Tracking and Evaluation Trainings conducted, attendance, evaluations Businesses contacted and follow-up Results of contacts, concerns, lessons learned, and opportunities Changes in businesses (using USBC checklist) Qualitative satisfaction data (See Folder #3, “Tool Kit” for feedback forms) Breastfeeding duration and exclusivity rates- long term

15. Collaboration/Partnerships Continue collaboration between Healthy Start and state/local breastfeeding coalitions Recruit existing partners from both organizations Expand to new partners Potential partners: – WIC – Government agencies – Healthcare related organizations – Business organizations – Colleges/universities – Worksite wellness councils – Labor unions – Chambers of commerce

16. Technical Assistance from HCDI and Every Mother Monthly group teleconferences for 1 year Individual teleconferences as requested Ongoing assistance via email and phone Toll-free telephone line: 1-866-435-4808 Web site assistance: www.hcdi.com/hrsa/worksitelactationsupport /index.html www.hcdi.com/hrsa/worksitelactationsupport /index.html Limited on-site visits

17. Additional Resources Project web cast Office on Women’s Health National Business Group on Health United States Breastfeeding Committee Centers for Disease Control ILCA “Employer Directory” See the “Resource Guide” in Folder #3, “Tool Kit,” for comprehensive list of helpful resources