1. Entrepreneurship Participating. Fitness Studios. BY: ANDREW SEGALA

2. Market Research San Francisco 17,407 people per square mile $69,894 average income Mission District 28,629 people per square mile $72,083 average income

3. Rational  Give a facility that is dedicated to CrossFit and has sufficient room  Sole proprietorship  Have group classes, personal trainers, and an open gym

4. Analysis and Proposed Organization  Self - Analysis Attended San Leandro High Schools Academy of Business and Finance. Leadership skills. Knowledge on fitness and nutrition. Attended several gym where I know what people want in a gym.  Analysis of Business Opportunity Mission District with average household income of $72,083 with 28,629 per square mile Proposed Organization Sole proprietorship business Personal trainers and group class coordinators

5. Proposed Marketing/ Promotion  Pricing $150 for 12 classes: Step up aerobics, circuit training, CrossFit etc. $150 for 3 1 hour personal training sessions $120 for monthly memberships  Promotion Word of mouth for personal and social media and flyers posted around the city  Place Mission District picked for:  population density  opportunity compared to Sunset or Richmond District  Most gyms lie to the east side of the city

6. Projected Income Memberships: $28,600 Personal Trainer: $23,342 Classes: $27,618 Total Expenses: $70,900- Total Gross Profit: $79,560 Gross profit: $8,660

7. Projected Three Year Plan 2013: $754.95 2014: $897.93 2015: $1,663.64