1. Building Your Activist Base Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.

2. 2 People Powered Campaigns Volunteers give a campaign life Campaigns activate people who can help build the progressive movement Think about the first campaign you ever volunteered on.

3. What’s Your Motivation? 3 Why do people volunteer? Personal connection (R) Inspiring candidate (Id) Inspiring opponent (Av) Particular issue or interest (Ax) Sound familiar?

4. What’s Your Motivation? 4 Another way to think about it: C ommunity O pportunity P olicy S ocial Which are you?

5. 5 Where to look? Super Dem Activists - Early touch to the D “base” - Party org’s: county, local Dem club - Vol. requirement for voting privileges? Allied groups and organizations - Labor unions - Campus groups - Issue groups (LGBT, Immigration, Environmental, etc.) - Where in your community?

6. 6 What kind of people? People with a vested interest: - Relatives - Donors People who are: - Busy - Already volunteer elsewhere - (food banks, local clubs, scouts) - Social/have good social networks “give a busy person a task…”

7. Tactics: How to ask 7 More personal = more effective & more time consuming - Face to face, over the phone Less personal = less effective & less time consuming - Email, social media, flyering Target super-volunteers early

8. 8 The 5 C’s of an Ask

9. 9 1. Connect Make a connection to the person

10. 10 The 5 C’s of an Ask 2. Context Explain how this activity will help us win

11. 11 The 5 C’s of an Ask 3. Commit Make a solid “ask” to get a firm yes

12. 12 The 5 C’s of an Ask 4. Catapult Throw the volunteer into their commitment

13. 13 The 5 C’s of an Ask 5. Confirm Reminder calls to everyone the day before

14. Say Thank You …and never stop