1. Marketing and Sales Production Process

2. Summary 3 Phases Conceptual Production Execution Roles Sponsor, Producer, Analyst, Senior Executive, Executive, Operations Team, Production Team, Creative Team Product Types 1.In Plan 2.Outside Plan 3.Task

3. Phase 1 – Conceptual Step A Big Idea Cost Benefit Analysis Draft Marketing Plan Draft Operational Plan Identify Product Type Senior Executive Review Step B Final Marketing Plan Final Operational Plan Production Input Campaign Brief Decisive Review

4. Phase 1 – Conceptual Step A Big Idea Cost Benefit Analysis Draft Marketing Plan Draft Operational Plan Identify Product Type Senior Executive Review Step B Final Marketing Plan Final Operational Plan Production Input Campaign Brief Decisive Review DECISION TO IMPLEMENT PLAN =

5. Phase 2 – Production Step C Kickoff Meeting Campaign Review Step D Project Plan Editorial Plan Creative Plan Web Plan Production Meetings

6. Phase 3 – Execution Step E Launch Kickoff Step F Monitoring and Analysis Reactive Plan and Process Step G Post Mortem Meeting

9. Roles

10. Sponsor– Responsible for initiating Big Idea Producer – Owner of Campaign/Project throughout Analyst – Designated by Producer to provide data/metrics Senior Executive– High-level concept, direction and approval Executive– Approvals against business objectives/strategy Operations– Operational expertise, manager or team Production– Scheduling, resources, scope, execution Creative Team– Editorial and Graphics support

11. The End