1. Breadcrumbs

2. Ever Feel a Little Lost? Just looking for a sign?

5. Verizon Navigator

7. End result:

8. Crumb code needed ‘minor’ tweaking

9. Consultant!

10. Each XML crumb file traps: ► ► pages visited as xml nodes ► ► IP ► ► page timestamp ► ► does not collect off site pages ► ► does not collect browser navigation

11. Data analysis ► Pick a page to analyze  For example – paths taken to get to the “databases by subject” page ► Put data into magic box ► Out comes user paths that end on the selected page

12. 1 million user paths ► N = 39,050 Dat a

13. # of clicks to the databases by subject page

15. Anticipated Paths

16. Top 3 paths

17. 3 “Less than ideal” paths – 6.7 %

19. Advantages of the XML path data ► Much greater N number ► Real time usability testing ► Flexible ► No observer effect

20. Usability data replaced? ► Tracking sessions that leave the site ► Seeing user response (frustration)

21. Future directions ► Implement predictive track analysis ► Implement timestamp analysis

22. Dynamic XML crumb code ► Create a breadcrumb for navigating Web pages with server-side XML  http://www.yasuremedia.com/Breadcrumb/Brea dcrumb.htm http://www.yasuremedia.com/Breadcrumb/Brea dcrumb.htm http://www.yasuremedia.com/Breadcrumb/Brea dcrumb.htm

23. Breadcrumbs ► Putting users on the right path… ► Or ► Can our users show us where the path should be?