1. The World of Business & Business Information Class #1

2. Starts with a Need and an Idea on meeting that need Continues with Money Grows with people & suppliers Survives with customers Competitors keep you challenged and growing; validates the need. Business is a social science

3. ELEMENTS Publishers Industries Problems

4. Industries PUBLISHERSPUBLISHERS Data Needs Sales Prospecting Suppliers & Supply Chain Business Process Manufacturing Process Service Process Distribution Process Accounting /Financial Human Resource/Compensation Marketing Regulation Agriculture, Forestry Fishing Mining Construction Manufacturing  Food & tobacco  Chemicals& Pharmaceuticals  Petroleum  Electronics & Computing  Automotive etc Transportation Wholesale trade Retail Trade Finance, Insurance & Real Estate Services Gale/Thomson SDC/Thomson ProQuest/Bell&Howell CorpTech Dun & Bradstreet US Government  SEC  Commerce Dept Disclosure/Thomson Media General Standard & Poors Moody’s Associations Research Firms Investment Banks Trade Publications Press Business Information Cube

5. Publishers Secondary Thomson Gale Company Intelligence Promt Trade & Industry Management Contents F&S Newsletter Database Securities Data Corporation M&A Venture Economics Disclosure UMI/Bell&Howell ABI/Inform Business Dateline CorpTech RDS (Responsive Database Services) TableBase Business & Industry Business Management Practices Dun & Bradstreet Experion Media General Standard & Poors Moody’s Thomas’ Register Investment Banks Trade Publications Press Primary Associations Research Firms Company Documents US Government SEC Commerce Dept/Census Courts State Government

6. Aggregators Dialog/Thomson Lexis/Nexis Dow Jones Alacra MetaSites Investex/Thomson Multex FirstCall/Thomson OneSource Hoovers Global Access/Thomson www.ceoexpress.com

7. UT Aggregators UT Libraries Business Information Center: Business by topicBusiness Indexes & Databases-business alphabeticalIndexes & Databases-business UT McCombs Business Information Center Business (multiple approaches: Keyword, Topic, orBusinessKeywordTopic Resources Databases Online Journals Corporate Directories Course Guides Tutorial

8. Industries Discussion on how the Economy is organized SIC Code NAICs Code Primary Secondary SEC, Commerce Dept D&B Investment Banking Codes

9. Industries SIC Classifications Agriculture, Forestry Fishing 01-09 Mining 10-14 Construction15-17 Manufacturing 20-39  Food & tobacco 20  Chemicals& Pharmaceuticals 28  Petroleum 29  Electronics & Computing 36  Automotive 37 Transportation/Communications/Utilities 40-49 Wholesale trade 50-51 Retail Trade 52-59 Finance, Insurance & Real Estate 60-67 Services 70-89 Public Administration 91-97 NonClassifaiable 99 NAIC Classification NAICS bridge http://www.census.gov/epcd/ec97b rdg/

10. Information Problems Accounting /Financial (CFO) Manufacturing Businesses & Process (COO) Marketing (VP Marketing) Sales Prospecting (VP Sales) Suppliers & Supply Chain (VP Product Development) Distribution Businesses & Process (VP Business Development) Human Resource/Compensation/Management (CFO) Regulation (VP Marketing, Product Development)

11. CEO & CFO CEO –Vision and Leadership –Understands Products, Market size, Growth and Customers –Salesman par excellence to Financial community (Investment banks, Bankers and VC’s) –Salesman to the customers & employees –CFO »Makes the numbers work »Reports on problems »Overseas HR

12. COO & Product Development COO –Runs manufacturing –Runs purchasing, warehousing, shipping –Runs internal operations –Can oversee HR VP Product Development –Needs best Suppliers –Needs competitors specifications –Needs customer needs and wants –Needs data on regulations –Likes technical information –Gets direction from Marketing

13. VP Marketing; Sales; Business Development Marketing –Needs data on industry trends, size and growth –Needs data on competitors’ advantages Sales –Needs prospect lists –Needs competitor data for customer visits –Needs prospective customer details for a visit –Needs a good CRM, Sales Automation software Business Development –In charge of strategic alliances

14. Go Back to UT aggregators & start matching problems with sources – UT Libraries Business Information Center: Business by topicBusiness Indexes & Databases-business alphabeticalIndexes & Databases-business –UT McCombs Business Information Center Business (multiple approaches: Keyword, Topic, orBusinessKeywordTopic Resources –DatabasesDatabases –Online JournalsOnline Journals –Corporate DirectoriesCorporate Directories –Course GuidesCourse Guides –TutorialTutorial