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Published bySabrina Porter Modified over 9 years ago
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E-Banking EBUS 400 Javier Valenzuela, Lyrae Perry, Adan Raya, Rania Sarraf, Scott Pochurek
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E-Banking Banking web sites reviewed: Bank of America Bank of America Wells Fargo Wells Fargo Washington Mutual Washington Mutual
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Look and Feel Bank of America: Invokes feelings of family and caring. Too much advertising http://www.bankofamerica.com http://www.bankofamerica.com Wells Fargo: Very direct and to the point, appeals to time maximization http://www.wellsfargo.com http://www.wellsfargo.comhttp://www.wellsfargo.com
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Look and Feel Washington Mutual: inviting and friendly, but also simple and effective: http://www.wamu.com http://www.wamu.comhttp://www.wamu.com
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Online Privacy Various Options Languages 24 hour service
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Brick & Mortar Cash Face to Face communication Sense of security
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Marketing Product placement Promotes all products in one place Planning kit: new to banking, bring your banking online, switching banks ( Washington Mutual only )
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Customer Service Customer Service or “contact us” link Toll free phone numbers Secure email links FAQs
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Legal, Ethical & Regulatory Issues US Banking system regulated by a complex set of federal and state laws Many developments have affected the entire banking industry No broad and consistent domestic and international regulation for e-commerce and e-banking
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Ethics & Profit E-banking is primarily B2C focused B2B E-banking is not being pursued by banks Ethical behavior is lacking in the B2B sector more than in the B2C
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E-Banking ConclusionQuestions
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