1. UPnP Forum Product Champion Program Speaker’s Name Here

2. Topics UPnP Forum Vision UPnP Forum Vision   Today’s challenging customer experience   Networking made simple for the interconnected lifestyle Communicating the Business Opportunity Communicating the Business Opportunity   UPnP products are shipping today…   Will your company lead the way or get left behind? Product Champion Overview & Benefits Product Champion Overview & Benefits

3. Digital Islands

4. UPnP Forum Vision

5. UPnP Products are Shipping Today! Customers already experiencing the benefit of UPnP enabled products Customers already experiencing the benefit of UPnP enabled products Vendors shipping include Linksys, Sony, Microsoft, Conexant, D-link, Delta Networks, Intel, Thomson Multimedia, Virata. Vendors shipping include Linksys, Sony, Microsoft, Conexant, D-link, Delta Networks, Intel, Thomson Multimedia, Virata. See www.upnp-ic.org/ for a complete list of certified UPnP devices See www.upnp-ic.org/ for a complete list of certified UPnP deviceswww.upnp-ic.org/

6. Communicating the Business Opportunity Industry Big Bet Industry Big Bet  Significant marketing & technical investments in key customer scenarios that leverage UPnP Real Time Communication scenario Real Time Communication scenario  Pervasiveness of IM growing at record rates  200M world-wide IM users - 500M by 2006 (Source: IDC)  Opportunities around text, voice, video, telephony integration, application sharing, file transfer Home Networking scenario Home Networking scenario  Global home networking sales +$4B in 2003 (Source: In-Stat/MDR)  Broadband adoption drives category- 40 M US HH by 2005  Multiple PC House holds growing to 30 M by 2005(Source: Probe Research)  Wireless home networking 1000% YOY $$$ growth in ’02. (Source: NPD) Competitive advantage for UPnP products Competitive advantage for UPnP products  Product differentiation  Enable Nat traversal Reduce support call costs Reduce support call costs  Top issues include connectivity, configuration, P2P, file sharing, Reduce Retail Channel returns Reduce Retail Channel returns

7. Product Champ Program Overview Drive UPnP awareness at your company Drive UPnP awareness at your company  Stay informed with frequent updates from the Forum  Single point of contact for sales and/or marketing initiatives Promote UPnP product development Promote UPnP product development  Drive technical evangelism among your developers  Communicate the business case to BDM’s. Represent your company in the UPnP Forum Represent your company in the UPnP Forum  Provide direct technical & marketing feedback  Participate in Forum and industry events

8. * Subject to availability and eligibility. Details to follow in presentation. Program Benefits Leadership- make sure your voice is heard Leadership- make sure your voice is heard Information- hear the latest industry news first Information- hear the latest industry news first  Content & market data provided for your BDMs Starter Kit that includes: Starter Kit that includes:  Universal Plug and Play Forum brochures  UPnP devices architecture document  UPnP toolkit information  UPnP Forum and UPnP Forum Member logo artwork  UPnP Forum technical and marketing materials  UPnP Forum Member training videos  UPnP Forum member white papers

9. Getting with the Program! Become your company’s UPnP Product Champ today Become your company’s UPnP Product Champ today   Sign up at registration desk outside room   Pick up Starter Kit All the information you need: All the information you need:  www.upnp.org www.upnp.org Questions? Questions?

10. Networking made simple for the interconnected lifestyle