1. Your Teacher Wants …and complete tasks during the lesson. STOP talking and LISTEN when the teacher is speaking…. INCREASE YOUR SHARE VALUE To get a good grade In your GCSE!

2. Learning Objectives: to revise… MARKET RESEARCH WHAT IT IS WHY PERFORM IT TYPES OF RESEARCH SEGMENTATION SAMPLING

3. MARKET RESEARCH WHAT? Research involves COLLECTING and ANALYSING data in order to gather relevant information. It can be expensive and time-consuming DESK RESEARCH FIELD RESEARCH

4. MARKET RESEARCH For businesses to perform effectively they need information about customer wants and needs, market demand, competitors, distribution channels and so on… WHY? http://www.dubble.co.uk/stockthechoc/action_askit.shtml

5. DESK RESEARCH IS… Working with existing data; it is also known as… SECONDARY RESEARCH “ collecting and analysing competitor’s published accounts ”

6. FIELD RESEARCH IS… Collecting and analysing data gained first hand; it is also known as… PRIMARY RESEARCH “ conducting interviews and surveys ”

7. Market Segments: Businesses divide customers into groups according to different characteristics… …this helps them to identify a TARGET AUDIENCE for advertising and to REFINE PRODUCTS and SERVICES. AGE GENDER CULTURE INCOME LIFESTYLE

8. ACTIVITY TIME! Log on to the computers, access the following documents in: RM Shared; Business Studies; READ; Dovecotes Resources Follow the instructions given…

9. Your Teacher Wants …and complete tasks during the lesson. STOP talking and LISTEN when the teacher is speaking…. INCREASE YOUR SHARE VALUE To get a good grade In your GCSE!