1. African Centre for Statistics United Nations Economic Commission for Africa Discussion on Advocacy: Material and Tools within the African Project on the Implementation of the 2008 SNA Khogali Ali Khogali Statistician, Data Technology Section (DTS), African Centre for Statistics (ACS), United Nations Economic Commission for Africa (ECA) at AGNA Meeting on the Implementation of the 2008 System of National Accounts UNCC, Addis Ababa, Ethiopia, 3-6 February 2014 EN/AGNA/2014/Pres/06

2. African Centre for Statistics Outline of the Presentation The Rationale for Advocacy Campaign –Challenges –Advocacy and Target groups Advocacy materials and tools –Workshops –Conferences/Seminars –Media and documentation –Advocacy Websites Advocacy materials and tools for the implementation of SNA2008 –Illustrative example Advocacy materials and tools for the implementation of SNA2008 –Mobilization of resources as recommended by the CSC –Fund Raising Concluding remarks

3. African Centre for Statistics The Main Challenges Challenges: The main challenges constraining the smooth implementation of SNA2008, according to The Africa Group on National Accounts (AGNA) that frame the purpose of the project are Limited human, financial and technical resources Weak statistical infrastructure and institutional capacity Unharmonious national accounts systems Inconsistency and incompleteness in covering the economy Early stages in the development of national accounts Advocacy has been set by the project to contribute in addressing solving the above problems

4. African Centre for Statistics Advocacy and target groups The project identifies the following five groups as the target beneficiaries and stakeholder: Statistics Professionals and NSOs Policy makers ( government and relevant line ministries Research and training institutes (RTIs) International and continental Organizations Private sector The project estimates that USD 127,600 is needed for the advocacy campaigns ( consultancy, missions to 6 countries meeting with funding organizations)

5. African Centre for Statistics Advocacy materials and tools Although the advocacy materials and tools depend on both the purpose and the target groups of the advocacy activities, however the stock in literature can directly be adapted to be used for this project For instance at the National level, PARIS21 has developed Country-level Toolkit that target to improve the National statistical system. The time -frame and action plan for the provision of the advocacy materials and tools is therefore need to be aligned with the advocacy campaigns as spell out from an assumed advocacy strategy. component for each campaigning activity need to be drawn as shown in the following example

6. African Centre for Statistics Materials and Tools Material and tools Activity/ remarks Workshops and PresentationsA session can be accommodated in all workshops with main theme in data production and/ or data consumption Conferences/Seminars / Fact sheets;Arranged or organized as a side event activities where such functions deal with relevant data issues (capacity building, data collection, data quality, etc), for instance African statistical Day organized by UNECA/ACS

7. African Centre for Statistics Materials and Tools Material and tools Activity/ remarks Media and documentation (Press Airtime on Radio and TV Open campaigns, Rallies Initiative and response interviews) Depending on the target group and the purpose of campaign Advocacy WebsitesThis tool exists in most countries.

8. African Centre for Statistics Advocacy materials and tools for the implementation of SNA2008: Objective Target GroupsMaterials & Tools Time-frameProposed Budget Coordinate and mobilize financial resources at national and sub-regional levels -NSOs - policy makers in key ministries, CBs, -RECs and -development partners -Bilateral meetings -Multilateral seminars -Conferences and workshops -Fact sheets To be aligned with the campaigns x

9. African Centre for Statistics Advocacy materials and tools for the implementation of SNA2008: Objective Target GroupsMaterials & Tools Time-frameProposed Budget Encourage and promote synergies in advocacy between all the players : AUC, AfDB, and UNECA; RECs; and Development Partners -Meetings -Multilateral task forces and working groups -Media (Messages) To be aligned with the campaigns x

10. African Centre for Statistics Advocacy materials and tools for the implementation of SNA2008: Objective Target GroupsMaterials & Tools Time-frameProposed Budget Increase awareness for the value and significance of implementi ng SNA2008 National policy makers Statistics Bureaus, private sector and civil society, National Accounts professional associations Bilateral meetings Airtime on Radio and TV Media (Press releases and articles; Press conferences, interviews) Booklets, Toolkits and Reference sheets Charts and posters Website Monitor ( lesson learned) To be aligned with the campaigns x

11. African Centre for Statistics Mobilization of resources and Advocacy campaign as recommended by the CSC AUC, UNECA, AfDB Continue the advocacy campaign at the national, sub-regional, and regional levels Development Partners: To play an active role in advocating for national accounts Countries Mobilize domestic resources for national accounts through national treasuries and finance ministries RECs Mobilize technical and financial resources at national and sub- regional Resources Mobilization And Advocacy

12. African Centre for Statistics Fund Raising Seeking resources must be integrated into the Advocacy strategy from the beginning Realistic fundraising goals, target audiences, develop persuasive messages to reach those audiences are to be set and trusting relationships, and leverage decision- making at donor institutions are to be built; Given the new restructuring of UNECA, the SROs are expected to play an increasing role in resources mobilization and in advocacy material and tools

13. African Centre for Statistics Concluding Remarks We have shown that the choice and hence provision of a given advocacy material and tools is largely determined by the purpose of the advocacy and the audience to whom the advocacy is addressing Subject to the Proc Doc which defines three main objectives for advocacy activities, fund raising, promoting and creating synergies and to increase awareness for the gain expected to result from implementing 2008SNA, we have proposed the advocacy materials and tools that need to be prepared prior to the implementation stage. activities to be implemented is needed as illustrated The timeliness to prepare and to provide the advocacy materials is shown to be aligned with the Action Plan for the advocacy campaigns. The new restructuring of UNECA leads to have an emphasis on the increasing role of SROs in resources mobilization and advocacy material and tools which will support the implementation of the project. Strong advocacy involving all potential donors is assumed to mitigate the impact of risk of unsustainable mobilization of funds

14. African Centre for Statistics United Nations Economic Commission for Africa Thank you AGNA Meeting on the Implementation of the 2008 System of National Accounts UNCC, Addis Ababa, Ethiopia 3-6 February 2014