1. The Touch System: Maximizing your program

2. The Touch System How it works Complete your profile (steps 1-8) State information (step 7) is provided directly from your state association The templates use this information to pre-populate the templates Review your templates and make additional changes as you desire 2 Welcome cover here? Emails are really showy. Maybe 3 not highlighted No image library now – to come

3. 3 Managing Your Templates The starting point

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12. Presentation Title12 Target Month Year 1 Risk High Year 2 Risk High Risk Med. Risk Low New Member Series 1 Welcome & Member Benefits Brochure: Personalized ■ 1Welcome Letter ■ 1Welcome E-mail ■ 1Member Certificate ■ 1Smaller Format Brochure ■■ 1Benefits/Renewal Letter ■■ 1Member Certificate ■■ 1Benefits/Renewal Letter ■ 1Member Certificate ■ 10Benefits/Renewal Email ■■■■

13. Presentation Title13 Target Month Year 1 Risk High Year 2 Risk High Risk Med.Risk Low Education 7Education Letter ■■ 3Education E-mail ■■■■ National Benefits AugustIBS E-mail ■■■■ 10Education E-mail ■■■■ 2Member Discounts E-mail ■■■■ 5National Advocacy E-mail ■■■■ 8NAHB Legal Services E-mail ■■■■ Advocacy 4Advocacy E-mail ■■■■ 6Advocacy Postcard ■■■ Networking 3Networking Self Mailer ■■ Member Involvement 2Letter 1 ■■ 5Letter 2 ■ 5Member Involvement E-mail ■■■

14. 14 When is data is delivered? When are changes effective? How do I manage my lists? Reporting wish lists… an evolving service The Touch System Understanding the system’s cycle

15. 15 What level of detail do you want to provide? How often are you prepared to update your content? Taking care with dates or specific information The Touch System Focusing your message

16. 16 Message from your president Your networking events Keeping it fresh and relevant Quick calendar The Touch System Your networking messages

17. 17 How do I track success? How long does it really take? Understanding the benefits to my local The Touch System Measuring results

18. 18 So what’s next? Feedback Version 1.1 Version 2.0 The next membership tool The Touch System Where do we go from here

19. William “Rusty” Deiss wdeiss@nahb.org 800 368 5242 x8231 For information visit www.nahb.org/touchsystem To sign up online www.nahb.org/touch wdeiss@nahb.org