1. Belema Papamie & Co Focusing Your Organisaton’s Communication Using Tools Professionals Use

2. Belema Papamie & Co Advocacy is  Making your case  Driving home your point  Promoting your cause  Setting your agenda Media advocacy is advocacy using mass communication tools

3. Belema Papamie & Co The desired end product of your media advocacy is influence for your organization in your target circles or spheres  Social circles  Policy-making spheres

4. Belema Papamie & Co Planning Media Advocacy 2 reliable planning approaches used by professionals 1.The GOTME Approach 2.The SOSTAC Approach

5. Belema Papamie & Co The GOTME Approach Goal – must be specific, measurable and time-targeted (SMART goal) Objectives – specific sub-goals Target Audiences – primary, secondary and tertiary target groups Message – (a) the clear statement (b) the value dimension (c) the policy solution Evaluation – Did the issue get on the media agenda? Did the issue get framed from the policy perspective? Did the media coverage advance the message?

6. Belema Papamie & Co The SOSTAC Approach Situation Analysis – where are we now? Objective – where do we want to get to? Strategy – how do we get there? (the big picture, the broad view) Tactics – what tools do we use to implement the strategy? (the details) Actions – who is going to do what and when? (detailed action plan for each tool) Control – how do we track our progress and know when we have achieved our goals?

7. Belema Papamie & Co Media Advocacy 102 is for next semester, please!