2. NCAA Archive: Then & Now Presented by: Nate Flannery - Director of Championships and Alliances, Digital and Social Media, NCAA Bret Wilhoite – VP of Sports Operations, T3Media July 25, 2013

3. State of the NCAA Archive - 2005 Over 33,000 assets that were:  Wide variety of physical formats: o Film o 1 inch o 3 / 4 o VHS o Beta SP o Digibeta o HD Cam  Single physical copy of most assets  Older assets were poorly labeled  Climate controlled for an office, not video storage Access limited the speed of dubbing and a UPS shipment

4. Cost of Developing a Digital Archive was Prohibitive NCAA received a quote for $2MM annually for digitization and storage Still need internal staffing to support access for schools, broadcasters and internal departments Further development of R&D capabilities were needed to effectively utilize digital archive While critical, the digital archive couldn’t be only about preservation

5. Digitization & Licensing In 2005, T3Media, then known as Thought Equity, digitized the archive and developed the archive’s rights value  Significantly reduced the $2MM fee for the NCAA  Provided upside from licensing royalties  Web access to search, preview and delivery for key stakeholders  No additional R&D expense for the NCAA

6. Digitizing Was Initially A Brute Force Exercise Multiple digitization stations with full-time staffing  Initially Grass Valley machines, but quickly moved to Mac with Final Cut based methodology  Encoded assets at an acceptable broadcast format depending on the type of originating physical media, majority of assets at DV50 or higher o Film shipped to LA, cleaned and scanned in HD, subsequently stored in a facility rated for 500 years  Confirmation of asset metadata at a baseline of 15 facets for search/retrieval: game, schools, round, date, footage type, sport, gender, etc. Transferred onto external hard drives & shipped to T3Media Ingested into T3Media’s platform  Duplicate digital copy created and stored at a separate location Access via web based search, preview & delivery for NCAA stakeholders

7. Access Drives Demand Digital archive and the corresponding web based access  Increased licensing of archive significantly, providing the NCAA with additional revenue  Allowed for faster development of additional content uses (i.e., DVD Store, online officiating review, Vault, etc.)  Increased needs of the schools NCAA’s needs for content increased to the extent that Internet bandwidth became a constraint

8. Returning the Archive To overcome the new found constraints inherent with a digital, web based archive T3Media delivered a copy archive back to the NCAA through LTO and LTFS while leveraging the web based access for search and preview LTFS/LTO enables the NCAA to access master-quality copies of assets in Indianapolis Interoperability: LTFS allows disparate IT departments to collaborate on large scale tape storage infrastructures. Accessibility: Media companies get the dual benefits of a cloud-based, DR, offsite storage solution with local access to support production and other time-sensitive use cases Speed: No need to copy “off” one tape and onto another due to cross-enterprise file system complexity and incompatibility Cost Savings & Efficiency: the LTFS open standards provide cost savings and operational efficiency as compared to licensing and managing proprietary archive software Rather than having a warehouse of tapes, the NCAA has a bookcase with its digital archive