1. SMRs, Users and the Web Kate Fernie HEIRNET

2. SMRs on the Web Finding your site Search engines Using your site

3. Search engines http://www.google.co.uk Getting your site listed in Google… page ranking links “importance” Title, keywords, metadata

4. Your address on the web http://www.bedfordshire.gov.uk/ http://www.wosas.org.uk/ http://unlockingessex.essexcc.gov.uk/ http://www.warwickshire.gov.uk/Web/cor porate/pages.nsf/Links/2DC41913EFBDA 6C180256A290042E029 What is your URL?

5. Who links to your site? National agencies CBA, ADS, electronic journals HEIRNET Other SMRs User’s bookmarks http://ads.ahds.ac.uk/heirnet/index.cfm

6. Cool urls don’t change URLs lack long-term persistency Broken links Frustrated users http://www.w3.org/Provider/Style/URI.html URLs can be persistent: http://birmingham.gov.uk/archaeology

7. How search engines work ‘robots’ trawl through: –Title, meta tags, –Headers, paragraphs on page building an index of words in your site : –Term frequency – positioning on page Greg R. Notess, ‘On the net’ http://www.onlinemag.net/OL1999/net5.html

8. Metadata “the missing architectural component from the initial implementation of the web” Describes & filters content Dublin Core metadata http://www.ukoln.ac.uk/metadata/dcdot/

9. Users find a link to your site… What next? Currency Size matters What sort of entry point? Demo of SMR web sites http://www.britarch.ac.uk/HEIRNET/heirs.html

10. Does it work? Your users will access your site via a range of browsers including old ones. Check for: –Validation –Functionality –Usability http://www.mirror.ac.uk/services/validator/

11. Web accessibility Digital resources can be made accessible to people with disabilities in ways that is difficult with physical resources Tools for testing WAI guidelines Case study http://www.cast.org/bobby

12. Want to know more? “Publishing Archaeology on the Web: Creating and Maintaining a Quality Resource” run by Oxford University Continuing Education Department with Internet Archaeology and sponsored by English Heritage http://www.britarch.ac.uk/heirnet/