Presentation is loading. Please wait.

Presentation is loading. Please wait.

MTP Stuttgart. Campaign Yellow Strom Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January.

Published byLuke Berry Modified over 11 years ago

Similar presentations

Presentation on theme: "MTP Stuttgart. Campaign Yellow Strom Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January."— Presentation transcript:

1 MTP Stuttgart

2 Campaign Yellow Strom

3 Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January 28th 2008 Product: Yellow Strom

4 Objective Pleasant description of a serious topic Inform the consumers Establishment in the international environment Target Audience: Mass market Target group m/f 18-99 years Branch of industry: Energy supply Campaign Yellow Strom

5 Media Mix: TV-Spots, Online Marketing Cinema, PR, Sales Promotion Budget: ca. 6 million euros Objective Achievement 95 % customer satisfaction (Sept. 2008) Top position in quality tests of german energie firms Number of customers rises up to 1,4 million euros

6 Campaign Yellow Strom List of literature: www.yellowstrom.de www.strom-magazin.de

Download ppt "MTP Stuttgart. Campaign Yellow Strom Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January."

Similar presentations

Seite 1 Version 1.0 23.01.2014 - United Internet Media AG Significant Increase of Efficiency and Reach with TGP ® Compared campaign planning for a target.

Seite 1 Version United Internet Media AG Significant Increase of Efficiency and Reach with TGP ® Compared campaign planning for a target.
Chapter 4 Marketing Management.

Chapter 4 Marketing Management.
19-1. 19-2 Advertising, Sales Promotion, and Public Relations Chapter 19 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights.

Advertising, Sales Promotion, and Public Relations Chapter 19 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights.
MTP Stuttgart. Coppenrath & Wiese Advertised products: Goldstücke, Café Vivendi Media agency: pilot Main partners: G+J EMS, Tomorrow Focus Additional.

MTP Stuttgart. Coppenrath & Wiese Advertised products: Goldstücke, Café Vivendi Media agency: pilot Main partners: G+J EMS, Tomorrow Focus Additional.
CLIENT 1:- IRIS- PR CAMPAIGN DATE OF IMPLEMENTATION: JULY 2007.

CLIENT 1:- IRIS- PR CAMPAIGN DATE OF IMPLEMENTATION: JULY 2007.
MARKETING COMMUNICATION Marketing 360 Brian Gillespie.

MARKETING COMMUNICATION Marketing 360 Brian Gillespie.
What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.
Define the term promotion

Define the term promotion
Seminar Pemasaran Strategi Komunikasi.

Seminar Pemasaran Strategi Komunikasi.
Chapter 14 Promoting Products.

Chapter 14 Promoting Products.
BA 4700 MARKETING MANAGEMENT L.P.CHEW. Industry Background Rapidly Growing, Highly Profitable More than 200 types of energy drinks available in U.S. $3.

BA 4700 MARKETING MANAGEMENT L.P.CHEW. Industry Background Rapidly Growing, Highly Profitable More than 200 types of energy drinks available in U.S. $3.
P3 – Nike and their Marketing Mix

P3 – Nike and their Marketing Mix
Product Roll out Elizabeth Hammond. Products  TV Remote Dumbbell  Puppy Pacifier  Unicycle built for two.

Product Roll out Elizabeth Hammond. Products  TV Remote Dumbbell  Puppy Pacifier  Unicycle built for two.
PROMOTIONAL CONCEPTS AND STRATEGIES Ch. 17 Promotion and Promotional Mix.

PROMOTIONAL CONCEPTS AND STRATEGIES Ch. 17 Promotion and Promotional Mix.
Integrated Marketing Communications

Integrated Marketing Communications
Promotional Strategies Developing a Promotional Mix.

Promotional Strategies Developing a Promotional Mix.
Chapter 31: Using the marketing mix Promotion. What is promotion? The process of communicating with customers or potential customers Can be informative.

Chapter 31: Using the marketing mix Promotion. What is promotion? The process of communicating with customers or potential customers Can be informative.
What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.

What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.
Business Information System. Marketing Information System Functions of marketing are concerned with- – planning, promotion, sales of existing products.

Business Information System. Marketing Information System Functions of marketing are concerned with- – planning, promotion, sales of existing products.
18-1Copyright 2000 Prentice Hall Chapter 18 Sales Promotion, Public Relations, and Personal Selling.

18-1Copyright 2000 Prentice Hall Chapter 18 Sales Promotion, Public Relations, and Personal Selling.

Similar presentations

Ads by Google