1. 1 Automating Production of Cross Media Content for Multichannel Distribution Eng. Ivan Bruno (DSI – Univ. of Florence, Italy) www.AXMEDIS.org 9 th November, Wisla (Poland)

2. 2 AXMEDIS Consortium (2006)

3. 3 Take-up partners logo PANASONIC

4. 4 Partnership Distribution JapanJapan KoreaKorea CinaCina

5. 5 AXMEDIS Objectives l AXMEDIS is a R&D IP project of the European Commission  Performing research on enabling technologies to allow  reduction of distribution and aggregation costs for content production and management  New models, methods and tools for content production, protection and distribution l Major needs and technical goals:  Supporting interoperability among different  content formats  distribution channels (TV, PDA, mobile, kiosks, satellite,..)  DRMs (digital rights management model) (e.g., MPEG-21, OMA, etc.)  Supporting massive processing for content production and distribution (on demand), license processing, event tracking, protection, tracking and DRM  Enforcing flexibility in business and transaction models  Integration and Harmonization of DRM in B2B and B2C areas  Modeling secure/legal P2P content sharing for both B2B and B2C  Expanding MPEG-21 standard

6. 6 Content:   Producers   Providers   Aggregators   Packager   Integrators   Promoters   Distributors  ..   Supporting both B2B and B2C distribution   Reducing costs for Content Production, processing, etc   Enabling Multichannel Distribution   Enabling Interoperable Distribution of content   Enabling e-commerce of secure digital content Content authoring, processing, protection, distribution, controlling and usage Tools and Solutions Models and technologies AXMEDIS purpose Create a unified European platform for content packaging, protection and distribution in terms of DRM and interoperability (convergence)

7. 7 AXMEDIS B2B Distribution and Sharing Content Providers Content Provider P2P B2B network Content Integrators Collecting Societies AXMEDIS Portal Content Producers Internet Distributor Mobile Distributor Media Distributor Broadcasters i-TVs STB Kiosks distribution VOD Content Integrators Collecting Societies