2. Put the Brakes on Fatalities Day Drive as if your life depends on it. www.brakesonfatalities.org

3. What is “Put the Brakes on Fatalities Day?” zA national initiative that focuses on reducing the number of tragic fatalities on U.S. roadways by improving our roadways, our vehicles, and basic driver behavior. zA day that involves all individuals, public and private agencies/organizations in one common goal: achieving zero traffic fatalities. zPut the Brakes on Fatalities Day is held on October 10 each year.

4. How did it get started? zTwo engineers, Larry Emig, P.E. and Mel Larsen, P.E. created the Put the Brakes on Fatalities Day concept several years ago. zA coalition of national engineering, highway, and safety organizations was formed to promote and encourage this day of awareness. zThe coalition supports states, local municipalities, and individuals who are interested in adopting their own programs and events to support Put the Brakes on Fatalities Day.

5. We can reduce fatalities on our nations roadways by focusing on the three pillars of road safety: zDriver behavior zVehicle equipment, design, and maintenance zRoadway design, signage, and improvements Our Message

6. Support Put the Brakes on Fatalities Day: zBuild a coalition to help outreach activity zHost an event in your local community or organization zEncourage your governor/mayor/state legislature to proclaim October 10 as Put the Brakes on Fatalities Day! zTarget the media through editorial pages, press releases, and radio and television public service announcements Delivering Our Message

7. Activities - Outreach zPromote public service announcements on the radio or TV zBumper Stickers zPosters zSigns on buses zWrite an editorial to newspaper zSend out press releases

8. Activities - Fantastic Events zHost a Press Conference zHeath/Safety Fair with safety simulations, demonstrations, speakers, contests for kids... zVisit schools zFundraisers zWalk for awareness zHost a town meeting

9. Goals for the future zSponsorship Development – Obtain funding to develop and create marketing materials, promotional booths at expos, and maintain web site zPublic Relations – Develop a press kit zGovernment Relations – Push proclamations and model resolutions at the state and national levels

10. Spread the word and Put the Brakes on Fatalities Questions? visit www.brakesonfatalities.org for more information.