1. Tapping into EQ

2. EQ… Is about your customers Helps you understand who they are Helps you understand what appeals to them Helps you understand how to speak with them

3. Free Spirit Authentic Experiencer Cultural Explorer

4. Who are your customers? Top selling points Describe your customers Review EQ profiles Match your product to EQ types

5. Fine-tune Your Product What are their values? What’s most appealing to your customers? What’s least appealing?

7. Fine-tune Your Product Brainstorm ideas to update your product Prioritize your ideas

8. Use Your Words

9. A Picture is Worth a Thousand Words

10. The EQ Toolkit Determine Your Best Customers Using EQ Fine-tune Your Product Using EQ Package Experiences Using EQ Describe Your Experience Using EQ Assess & Choose Imagery Using EQ Promote & Sell Using EQ

11. The EQ Toolkit http://en-corporate.canada.travel/resources- industry/tools/?sc_url=corpdomain44#eqtoolkit

12. Tips Explore the EQ Toolkit Work with your friendly DMO Add the EQ quiz to your website Have fun with it!

13. Tourism Victoria & EQ March 26, 2014

14. Our EQ Focus Free Spirit Cultural Explorer

15. How Tourism Victoria Uses EQ Corporate Website: CTC quiz; imagery; itineraries targeted to traveller type Publications Marketing Materials Campaign imagery Campaign targeting Member Resources eNewsletter tips Other New image bank Social media

16. How Tourism Victoria Uses EQ

17. Victoria Calling 2014

18. Online Experience Gamification Leveraging CTC EQ data to design a trivia game – Allowing us to gather data as the consumer has meaningful engagement with our brand

19. Online Experience

22. EQ and Members Add EQ to your website Know more about who is visiting your site Target visitors: package with other businesses to create experiences that appeal specifically to your visitors Results reporting from TAVI

23. Questions? Denise Le Gal – denise@tourismvi.cadenise@tourismvi.ca Jennifer Adsett – jennifer.adsett@tourismvictoria.comjennifer.adsett@tourismvictoria.com