1. GUN CARE PRODUCT REVIEW AUGUST 1, 2012

2. Objectives Provide the complete cleaning solutions for all different types of Hunters/Shooters Improve shopability of gun care section Offer solutions at multiple price points

3. Provide Solutions for every segment of Hunter/Shooter Product Selection

4. Hoppe’s Solvents Oils Brushes and Swabs BoreSnake Hunting Cleaning Kits Hoppe’s Elite Solvents Oils Rods Shooting Cleaning Kits M-Pro 7 Solvents Oils Tactical Cleaning Kits HuntingTacticalShooting

5. Improve Shopability Utilize In Store POP to educate and direct customers Headers separating Solvent/Oil categories 2’ Hoppe’s 1’ Hoppe’s Elite 1’ M-Pro & Aisle Violators for BoreSnake Section Spell out the benefit of the BoreSnake Separates this section from the Brushes and Rods to differentiate and cause the customer to further investigate

6. Improve Shopability Utilize In Store POP to educate and direct customers “How to Shop” Aisle Header Spanning from Rods to Brushes Call Out Items Needed to Clean Solvent Oil Brush/Rod/Swab/Patch OR BoreSnake Call out some specialty Items Copper Remover Bore Gel

7. Price Point Diversity Offering multiple sizes of a specific solution in solvents and oils will increase close rates Ex – 2 oz, 4 oz, and 8oz of Hoppe’s Elite Gun cleaner ensures the conversion of a shooter who wants to clean their gun, but may not want to purchase the large bottle Price points of the small bottles are low enough to drive trial 2 oz bottle is small enough to take as a carry on when traveling Kits will be organized in a way that helps to segment the customer Hunting Shooting Tactical

8. New Products

9. Hoppe’s No. 9 Synthetic SKUDescription P.O. Cost Suggested RetailMargin 902GHoppe's Synthetic Blend 2 oz $ 2.11 $ 6.9969.8% 904GHoppe's Synthetic Blend 4 oz $ 3.83 $ 8.9957.4% 904BGHoppe's Synthetic Blend 4 oz clam $ 3.96 $ 8.9956.0% 905GHoppe's Synthetic Blend 2 oz aerosol $ 4.15 $ 9.9958.5% 916GHoppe's Synthetic Blend 16 oz $ 7.96 $ 16.9953.1% 932GHoppe's Synthetic Blend 32 oz $ 13.83 $ 25.9946.8% 9501GHoppe's Synthetic Blend 1 Gallon $ 48.40 $ 89.9946.2%

10. Hoppe’s Elite Zombie Kits SKUDescription P.O. Cost Suggested RetailMargin EZKPZombie Assault Pistol Cleaning Kit $ 33.00 $ 59.9945.0% EZKRSZombie Assault Rifle/Shotgun Cleaning Kit $ 33.00 $ 59.9945.0%

11. Hoppe’s Elite AR Cleaning Kit SKUDescription P.O. Cost RetailMargin TBDHoppe's Elite AR Cleaning Kit $ 22.00 $ 44.9951.1%

12. M-Pro 7 Assault Rifle Cleaning Kit SKUDescription P.O. Cost RetailMargin 070-1510M-Pro 7 Assault Rifle Cleaning Kit $ 42.97 $ 79.9946.3%

13. M-Pro 7 Small Arms Cleaning Kit SKUDescription P.O. Cost RetailMargin 070-1507M-Pro 7 Small Arms Cleaning Kit $ 100.00 $ 179.9944.4%

14. M-Pro 7 Universal Cleaning Kit SKUDescriptionP.O. Cost RetailMargin 070-1505M-Pro 7 Universal Cleaning Kit $ 30.70 $ 59.9948.8%

15. BoreSnake Viper SKUDescriptionP.O. Cost Suggested RetailMargin 24017VBoreSnake Viper.338,.340 cal rifle $ 12.92 $ 22.9943.8% 24018VBoreSnake Viper.35,.350,.357,.375 cal rifle $ 12.92$ 22.9943.8% 24019VBoreSnake Viper.416,.44,.45,.458,.460 cal rifle $ 12.92 $ 22.9943.8% 24001VBoreSnake Viper.30,.32 cal pistol $ 12.92 $ 22.9943.8% 24031VBoreSnake Viper.410 Guage SG $ 12.92 $ 22.9943.8%

16. Key Features Patented zero clearance design Perfect for use in combination w/NV optics Built for heavy use and wide temp range Aimpoint and ACOG fits Proposed Pricing Target Availability  3/1/13 ConfigurationP.O. CostRetailMargin Aimpoint EP$9.46$16.9944.3% Aimpoint OBJ$9.46$16.9944.3% ACOG OBJ$12.90$19.9935.5% Sidewinder Tactical

17. Key Features One piece design Built for heavy use and wide temp range Expansion to 5 next popular Multiflex sizes Proposed Pricing Target Availability  3/1/13 ConfigurationP.O. CostRetailMargin 7 SKUs$7.82$14.9947.8% One Piece Tactical

18. Key Features Legendary UpLULA design Eases loading of handgun mags High quality construction Proposed Pricing Target Availability  3/1/13 ConfigurationP.O. CostMAP RetailMargin 24224--.22 Caliber Pistol$19.22$35.9546.5% 22 UpLULA

19. Key Features Legendary UpLULA design Eases loading of handgun mags High quality construction Proposed Pricing Target Availability  3/1/13 ConfigurationP.O. CostMAP RetailMargin 24222P—Univ. Pistol$19.22$35.9546.5% Pink UpLULA

20. Key Features  Gel design similar to Dr. Scholl's shoe inserts for added cushion and comfort in the field.  2 slings:  Black w/swivels  Camo w/swivels Proposed Pricing Target Availability  3/1/13 ConfigurationP.O. CostMAP RetailMargin 23700 – Gel Sling Black$19.54$34.9944.2% 23700 – Gel Sling Camo$19.54$34.9944.2% Gel Slings

21. HOLSTER PRODUCT REVIEW AUGUST 1, 2012

22. Uncle Mikes Sporting Goods/Concealed Carry Focused Sidekick Holsters Inside the Pant Holsters Inside the Pocket Holsters Uncle Mike’s Tactical LE/Military & Sporting Goods Reflex Holsters Kydex Holsters Mag Cases/Shell Caddy Tactical/3 Gun Belts Uncle Mike’s LE LE Focused Ankle Holsters Duty Holsters Belts/Accessories Gear Bags

23.  I.R.T - Integrated Retention Technology Utilizes Gross Motor Skill Operation  Pancake style belt loop up to 13/4"  Injection molded impact-modified polymer construction  Paddle Attachment Included

24. SKUSizeRight / LeftGun FitRetail Price740919R S&W M&P, SD Series $29.99 7410110RM&P ShieldM&P Shield$29.99 7411111R1911$29.99 7414114RRuger SR9/40Ruger SR9/40$29.99 7421121R Glock Standard: 17, 20, 21, 22, 31 Compact: 19, 23, 32 Sub-Cpct: 26, 27, 33 Comp.: 34, 35 $29.99 7422122RSig 220/226Sig 220/226$29.99 7427127RSpringfield XD/XDmSpringfield XD/XDm$29.99

25. SKUSize Right / Left Gun FitMSRP TBD20RBeretta 92/96Beretta 92/96$29.99 TBD7R Taurus 24/7 G2 $29.99 TBD21L Glock Standard: 17, 20, 21, 22, 31 Compact: 19, 23, 32 Sub-Cpct: 26, 27, 33 Comp.: 34, 35 $29.99 TBD9L S&W M&P, SD Series $29.99 TBDTBDRSig 228/229Sig 228/229$29.99

26. PACKAGING UPDATES Hand Firearm Fit Brand & Model Barrel / Firearm Type Color Coding to Match Holster Type Total of 6 lines to list Firearm Brand & Model Fits

27. RETAIL PRESENCE Planogram Set Includes Holster from the following categories  Reflex  Sidekick Hip  Ambidextrous Sidekick  Inside the Pocket  Inside the Pant  Ankle  Vertical Shoulder  Kydex  Sidekick Bandolier

28. RETAIL PRICING/MARGIN Description P.O. Cost Suggested RetailMargin Reflex Holsters $ 16.99 $ 29.9943.3% SideKick Holsters $ 8.99 $ 19.9955.0% Inside the Pant Holsters $ 6.45 $ 18.9966.0% Inside the Pocket Holsters $ 6.45 $ 14.9957.0% Ankle Holsters $ 20.04 $ 38.9948.6% Vertical Shoulder Holsters $ 22.02 $ 39.9944.9% SideKick Ambidextrous Holsters $ 15.01 $ 28.9948.2% Kydex Holsters $ 12.51 $ 24.9949.9% SideKick Bandolier Holsters $ 32.04 $ 54.9941.7%

29. SHOOTING USA-TV Shooting USA-TV Hosted by John Scoutten Uncle Mike’s show sponsorship Supply holsters and accessories to be used on the show Airs on the Outdoor Channel – Prime Time on Wednesday Nights

30. Bring the Value of GunMate Holsters to your customer

31. FITS/PRICING SKUFit 21300CSmall Frame Pistol (up to 2-1/4" barrel) 21306CMedium Frame Pistol (up to 4" barrel) 21310CLarge Frame Pistol (up to 4" barrel) 21312CLarge Frame Pistol (4" to 5" barrel) 21320CSmall Frame Revolver (up to 2-1/2" barrel) 21328CMedium Frame Revolver (up to 4" barrel) Description P.O. Cost RetailMargin Gunmate Inside the Pant Holsters $ 5.33 $ 9.9946.6%

32. New Products

33. SKUDescription P.O. Cost Suggested RetailMargin 64004Tactical Assault Rifle Case 36" BLK $ 44.68 $ 79.9944.1% 64005Tactical Assault Rifle Case 43" BLK $ 50.81 $ 89.9943.5% 64006Tactical Assault Rifle Case 36" Canopy $ 44.68 $ 79.9944.1% 64007Tactical Assault Rifle Case 43" Canopy $ 50.81 $ 89.9943.5% 64008Tactical Assault Rifle Case 36" Dark Earth $ 44.68 $ 79.9944.1% 64009Tactical Assault Rifle Case 43" Dark Earth $ 50.81 $ 89.9943.5% 52121Tactical Rifle Case MED $ 15.52 $ 34.9955.6% 52141Tactical Rifle Case LG $ 18.10 $ 39.9954.7% 52103Compact Firearms Case $ 13.98 $ 29.9953.4%

34. SKUDescription P.O. Cost Suggested RetailMargin 51371Mag Case - Single Row Belt $ 10.62 $ 19.9946.9% 51372Mag Case - Single Row Paddle $ 12.17 $ 24.9951.3% 51361Mag Case - Double Row Belt $ 10.62 $ 19.9946.9% 51362Mag Case - Double Row Paddle $ 12.17 $ 24.9951.3% 884723 Gun Shell Caddy $ 25.07 $ 49.9949.8%

35. SKUDescription P.O. Cost Suggested RetailMargin 87671Instructor's Belt M $ 15.87 $ 29.9947.1% 87681Instructor's Belt L$ 15.87 $ 29.9947.1% 87691Instructor's Belt XL$ 15.87 $ 29.9947.1% 87692Instructor's Belt XXL$ 15.87 $ 29.9947.1% 877003 Gun Comp Belt M $ 36.08 $ 69.9948.4% 877013 Gun Comp Belt L $ 36.08 $ 69.9948.4% 877023 Gun Comp Belt XL $ 36.08 $ 69.9948.4% 877033 Gun Comp Belt XXL $ 36.08 $ 69.9948.4% 7702210Cross Draw Vest BLK $ 105.31 $ 179.9941.5% 7702211Cross Draw Vest OD Green $ 105.31 $ 179.9941.5%

36. SKUDescription P.O. Cost Suggested RetailMargin 7702100One Pt. Nylon Sling -BLK$ 15.78 $ 29.9947.4% 7702102One Pt. Nylon Sling –OD Grn$ 15.78 $ 29.9947.4% 7702105Three Pt. Nylon Sling – BLK$ 18.19 $ 34.9948.0% 26993Tactical SG Sling w/ swivels$ 14.88 $ 29.9950.4%

37. SKUDescriptionP.O. CostSuggested RetailMargin DT00713Tactical Rings 30mm Low $ 28.25 $ 49.9943.5% DT00714Tactical Rings 30mm Med $ 28.25 $ 49.9943.5% DT00715Tactical Rings 30mm High $ 28.25 $ 49.9943.5% DT00721Tactical Rings 34mm Low $ 40.08 $ 69.9942.7% DT00722Tactical Rings 34mm Med $ 40.08 $ 69.9942.7% DT00723Tactical Rings 34mm High $ 40.08 $ 69.9942.7% DT00724Tactical Rings 35mm Low $ 40.08 $ 69.9942.7% DT00725Tactical Rings 35mm Med $ 40.08 $ 69.9942.7% DT00726Tactical Rings 35mm High $ 40.08 $ 69.9942.7%

38. SKUDescriptionP.O. CostSuggested RetailMargin DT00716 Tactical Scope Ring w/Acc. Rail 30 L $ 28.25 $ 49.9943.5% DT00717 Tactical Scope Ring w/Acc. Rail 30 M $ 28.25 $ 49.9943.5% DT00718 Tactical Scope Ring w/Acc. Rail 30 H $ 28.25 $ 49.9943.5%

39. SKUDescriptionP.O. CostSuggested RetailMargin PC00017Fixed Carry Handle Mount $ 40.80 $ 69.9941.7% PC0004545 degree Picatinny Mount $ 7.53 $ 19.9962.3% RI00003M4 Riser Rails $ 33.07 $ 59.9944.9% DT00030Cantilever Red Dot Mount $ 40.12 $ 69.9942.7% DT00031Cantilever Scope Mount $ 45.15 $ 79.9943.6% PC00014M1A - M14 Mounting System $ 35.09 $ 59.9941.5% PC00016M16 Handle Mount $ 35.09 $ 59.9941.5%

40. SKUDescriptionP.O. CostSugg. RetailMargin 66 Available SKU'sAngle Loc Rings $ 10.00 $ 29.9966.7% 27 Available SKU'sAngle Loc Steel Two Piece Bases $ 7.00 $ 15.9956.2%