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The 10 th Knight International Symposium on Online Journalism April 17, 2009 Diverse Business Models in Online Journalism – Are We Trying Hard Enough?

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Presentation on theme: "The 10 th Knight International Symposium on Online Journalism April 17, 2009 Diverse Business Models in Online Journalism – Are We Trying Hard Enough?"— Presentation transcript:

1 The 10 th Knight International Symposium on Online Journalism April 17, 2009 Diverse Business Models in Online Journalism – Are We Trying Hard Enough? Katie King, Creative and Development Editor MSN UK

2 MSN: Leading UK portal  29 M uniques Feb 09 (Comscore)  News, Cars, Money, Entertainment, Technology are in top three in category  25 plus channels  25% year-on-year page view growth  Emphasis on original content, social media and video  35 editorial staff  40 plus editorial partners

3 Information, community, conversation

4

5 MSN UK Ad-Funded Creative Solutions Engaging and informing users on behalf of our clients

6 Value for clients and MSN UK audience  Content, technology, promotion, SEO  Top quality editorial  Sophisticated performance metrics  Cross platform (mobile, Hotmail, Messenger, Spaces, Xbox)  Ability to target audience  Client specific solutions  Connect to audience through web 2.0 functionality

7 Embraced by UK news industry

8 Questions to contemplate What will be the future role of advertising agencies? Will the “chaos scenario” of decreasing ad spend play out?

9 Thank you! Katie.King@microsoft.com

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