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Research Methodology How to conduct your Research & write a Dissertation Assumptions & Perspectives Research Questions & Conceptual/Literature Review Research.

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Presentation on theme: "Research Methodology How to conduct your Research & write a Dissertation Assumptions & Perspectives Research Questions & Conceptual/Literature Review Research."— Presentation transcript:

1 Research Methodology How to conduct your Research & write a Dissertation Assumptions & Perspectives Research Questions & Conceptual/Literature Review Research Methods Plan & Organize Research Process - proposal Lectures/ Seminars/ Feedback Surgeries Chris McLean - chris.mclean@mbs.ac.uk

2 Course Outcomes Undergraduate Dissertations – overall process – proposals, researching planning, supervision, writing a dissertation... Postgraduate Research Coursework – presenting different arguments, examining literature & evidence, writing critical & coherent examinations of issues & debates, reviewing papers & understanding different perspectives & assumptions

3 Coursework Research Questions & Assumptions – Discuss different methodological approaches & assumptions - Select a research area/topic & develop research questions. 1000 words – 30% Research Proposal – research questions, conceptual & literature review (view of issues & concepts; links to other studies), research methods (data collection, presentation & ethics) & plan. 2200 – 70%

4 Research Proposals: Examples Social Networking (Facebook, Twitter, Google +) Uprising in North Africa – Arab Springs Mobile Phone Technology (Android vs Apple) Banking Crisis – Regulation, Impacts, Housing Mkt Consumer Behr & Marketing – Nike, Obesity, Image… Environmental Mgt & Sustainability – alternative energy (petrol/electric/nuclear), solar/wind farms, plastic bags…. Music Piracy & revenue streams – CD vs MP3 Banking & M-Commerce Management Accounting & Control in Orgns Operations & Quality Mgt – TQM & Lean Psychometric Testing in Orgn’s – Selection/Promotion Stress & Motivation Genetically Modified (GM) Foods


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