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Published byChester Gordon Modified over 9 years ago
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Topic: Pricing tactics of Tunnels in Hong Kong Christie Amy Katherine Stephanie
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TunnelsOperated byVehicles dailyToll range Cross-Harbour Tunnel (CHT) Cross Harbour Tunnel Company Limited 122,900 *$8-$30 Eastern Harbour Crossing (EHC) New Hong Kong Tunnel Company Limited 64,000 *$13-$75 Western Harbour Crossing (WHC) Western Harbour Tunnel Company Limited 48,800 *$22-$115 * data from 2007 Information about 3 tunnels
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Traffic Volume - Cross Harbour Tunnel(CHT)
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Traffic Volume - Eastern Harbour Tunnel(EHT)
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Traffic Volume - Western Harbour Tunnel(WHT)
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‧ Because EHC and CHT are substitutes EHC ↑toll daily volume of CHT ↑3% EHC’s revenue ↑> $100,000,000 Inelastic demand of EHC ( % ↓in quantity < % ↑in toll) If ↑in fuel prices > ↑in toll use EHC as before What is the effect of raising toll?
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How can unequal distribution of cars be solved? (a). Extension of franchise *With low transaction cost negotiate with the harbour crossings to reduce toll *Extended franchise help cover the decrease in revenue of harbour crossings *May reduce congestion in CHT
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(b). Should Government purchase the three tunnels? Citizens: good idea Reason: * government can then freely regulate the toll fee. Government: may not be a good idea Reasons: * the purchasing cost is very high * change the private property right system into a communist system (with no exclusive use right, income right or transfer right). * High institutional cost Conclusion: Government should not purchase the three tunnels
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Pricing of the Tunnels Without congestion cost of serving extra car is zero ie. MR=MC=0 Ed=1 Toll: charge on average cost consumer surplus will be extracted
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Price discrimination Same cost → MC=0 cost for serving all the vehicles are the same Same Services/ Goods → same services provides by the tunnel company same tunnel Different prices → different vehicles will be charged different price
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Price discrimination Market is separated Example: lower price for taxi, higher price for private cars Western Harbour Tunnel Eastern Harbour Tunnel Cross Harbour Tunnel Taxi$40$25/15$10 Private car$45$25$20
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Argument It is common to see traffic congestion during business hours, so people claim that why the tunnel companies do not charge a peak-hour pricing. They can charge higher prices for users during peak hours in order to relieve traffic congestion. Why do they not charge different price in different period?
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Explanation There is the existence of transaction costs : 1. Information cost The tunnel companies need to carry out several research to determine the peak hours 2. Enforcing cost They need to impose a series of regulations on the peak-hour pricing 3. Policing cost They need to execute the regulations
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Autotoll Only (toll booth sign) Lane Sign (Autotoll only) Automatic Toll Collection Facility
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What cost(s) can the facility save and raise? Saved: Time cost of the consumers Cost of defining and enforcing property right Labor cost Raised: (i)Monitoring cost (ii)Institution cost
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Saved costs (i)Time cost - no need to spend time on paying money. (ii)Cost of defining and enforcing property right - the receiver no need to identify what type of the car is (iii) Labor cost - no need to hire workers for receiving toll
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Raised costs (i) Monitoring cost -some people may not have right to use this facility -need to monitor the people who using the system (ii) Institution cost - when adding automatic toll collection facility, they may need to add many input, such as technical facility etc …
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