1. Types of Ads

2. Right Column: The sidebar on the right hand side of the page at all times as you are using Facebook. Newsfeed: The 'homepage' on Facebook where you see all of the updates from your friends and other contacts. Mobile Newsfeed: The same homepage but for mobile users specifically

3. Multi Product Supported Placements: Newsfeed, Mobile Newsfeed. Page Post Link Supported Placements: Right Column, Newsfeed, Mobile Newsfeed Domain Ad – Supported Placements: Right Column

4. Page Like Supported Placements: Right Column, Newsfeed, Mobile Newsfeed Page Post Photo Supported Placements: Right Column, Newsfeed, Mobile Newsfeed Page Post Video Supported Placements: Right Column, Newsfeed, Mobile Newsfeed.

5. Desktop App Supported Placements: Right Column, Newsfeed Mobile App Supported Placements: Mobile Page Post Text Supported Placements: Right Column, Newsfeed, Mobile Newsfeed

6. Event Supported Placements: Right Column, Newsfeed, Mobile Newsfeed Offer Supported Placements: Right Column, Newsfeed, Mobile Newsfeed.

7. Choosing the Right Facebook Ad ● Use the domain ads when you're looking to generate direct conversions. ● Page post links make more sense for companies trying to build followers and represent a more long-term strategy. ● Multi-item ads are great for e-commerce stores. ● Event ads make sense for companies running events!

8. ● Domain ad in the sidebar to generate some immediate cash. ● Page post like ads to try and gain more followers for your page. ● Use page post links to grow your brand through a content marketing campaign. ● Start selling through your website.

9. Facebook ads work best when you combine them into a single broad strategy and maintain synergy with your other marketing activities too.