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+ Cognition
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+ Cognition: Thinking All the mental activities associated with thinking, knowing, remembering, and communicating.
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+ Organizing Information: Concepts and Prototypes Chair ReclinerStoolDesk Bird Color Triangle Motor vehicle A sentence A heroic action A game A philosopher A writer Concepts Draw or describe each of the following
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+ Solving Problems 1) Heuristics and Algorithms: The first one to figure out my password gets an automatic 100% on the next test. How will go about solving this problem? 2) Insight: Something extraordinarily unusual happened on the 6 th of May, 1978, at 12:34pm. What was it? Can you translate the following into a sentence? 100204180 What occurs once in every minute, twice in every moment, yet never in a thousand years? Can you translate the following? YYURYYUBICURYY4ME
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+ Creativity—TED TALK-RobinsonTED TALK When I say go, think of as many uses as you can for a paperclip (2 minutes) Add up your total number of uses and divide by two (giving you an average number/minute score Average score: 4 (8 is unusually high, 12 is very rare, and 16 makes you better than one in a thousand. Try to think of 4-8 things that might happen if we suddenly had three arms:
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+ Why we’re not very good at it sometimes... Fixation—inability to see a problem from a fresh perspective Functional Fixedness exampes Confirmation Bias: Political connections
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+ Heuristics: Mental Shortcuts 1) Representative 2) Availability 3) Anchoring
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+ Representative Heuristic Representative Heuristic: To judge the likelihood of things in terms of how well they represent particular prototypes Linda is 31, single, outspoken, and very bright. She majored in philosophy in college. As a student, she was deeply concerned with discrimination and other social issues, and she participated in antinuclear demonstrations. Which statement is more likely? A. Linda is a bank teller B. Linda is a bank teller and active in the feminist movement. Aka...stereotyping...we judge people by the likelihood that they fit our representation of groups to which we feel they should belong.
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+ Complete handout 7B Availability Heuristic: when we base our judgments on how mentally available information is.
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+ Write down the last two digits of your student number Estimate the price you would be willing to pay for the following items...
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+ 1 lb. of Belgian Chocolates
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+ Prana Yoga Mat
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+ Adobe create software
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+ Bamboo plant
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+ Anchoring Heuristic Organize yourselves in the following categories SS # 01-40 SS # 41-70 SS # 71-99 Average your estimates for each item
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+ Extra help on heuristics... http://www.thepsychfiles.com/2011/06/heuristics-video- rules-of-thumb-explained-episode-151/
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