1. The Elements of Design

2. Elements of Design Six integral components in the creation of a design Line Shapes & Form Color Light & Shadow Space Texture

3. Line Can be straight, curved, horizontal, vertical, or diagonal Produces a sense of movement Curved Graceful flow HorizontalIncreases length VerticalIncreases height DiagonalShows a transition Can be thick, thin or broken

4. Shapes and Forms The shape is the 2-dimensional outline of an object; forms are 3-dimensional versions of the shape. Some examples of specific shapes and forms are: Squares Rectangles Circles Triangles Ovals

5. Color Provides definition, interest, variety, and attracts attention Each color may evoke a sense of different feelings, such as… Red Warm Yellow Attention Green Lessen tension Blue Cool or formal Violet Mystery

6. Light and Shadow By using various combinations of light & shadow, you can create a sense of depth.

7. Space By incorporating the use of space in your design, you can enlarge or reduce the visual space – deceive an appearance Empty Space Lots of Space Out of Space

8. Texture The use of various patterns combined with appropriate colors can visually simulate various materials.

9. Rules for Brainstorming

10. Brainstorming The process used to find a solution to a problem by collecting ideas without regard for feasibility, which occur from a group of people brought together for that specific purpose.

11. Rules for Brainstorming No criticism allowed Work for quantity Welcome piling-on Allow free-for-all

12. No Criticism Allowed Don’t automatically evaluate each suggested idea Avoid criticism Allow all members to contribute

13. Go for Quantity People must experience “brain-drain” before the innovative, creative ideas can surface. Therefore, the more ideas, the more likely they are to be quality ideas.

14. Welcome Piling-on Piling-on occurs when one member’s idea produces a similar idea or an enhanced idea. All ideas should be recorded.

15. Allow Free-for-All Outrageous, humorous, and seemingly unimportant ideas should be recorded. Many times, the most off-the-wall idea will lead to the best solution for a problem. “The sky is the limit.”