1. Irwin/McGraw-Hill  The McGraw-Hill Companies, Inc. 2004 1 Product Design Chapter 3

2. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 2 Outline Strategies for New-Product Introduction New-Product Development Process Cross-Functional Product Design Quality Function Deployment Value Analysis Modular Design

3. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 3 Strategies for New-Product Introduction Market Pull (“We Make What We Can Sell”) Technology Push (“We Sell What We Can Make”) Interfunctional View

4. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 4 New Product Development Process Concept Development Product Design Pilot Production/Testing

5. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 5 New Product Design Process (Figure 3.2) Pilot production/testingFinal process design Preliminary process design Concept development Product design

6. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 6 Cross Functional Product Design (Figure 3.3)

7. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 7 Quality Function Deployment (QFD) Also known as “House of Quality” Customer Attributes (“Voice of the Customer”) Engineering Characteristics (“Voice of the Engineer”) Tradeoffs Competitors Comparison

8. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 8 HOUSE OF QUALITY (QFD)

9. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 9 Value Analysis Design for Manufacturing (DFM) Terms in Value Analysis: –Objectives –Basic Function –Secondary Function

10. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 10 DFM: An Example (c) Final design Design for push-and-snap assembly (b) Revised design One-piece base & elimination of fasteners (a) The original design Assembly using common fasteners

11. McGraw-Hill/Irwin  The McGraw-Hill Companies, Inc. 2004 11 Modular Design Allow greater variety Develop a series of basic product components (modules) for later assembly Reduces complexity and costs associated with large number of product variations