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THE ART OF ENGAGEMENT DATA: TELL A STORY YOUR BOSS WANTS TO READ Michelle Spitzer – Dynamic Communities Lauren Wolfe – Higher Logic Lila Elliot – Higher.

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Presentation on theme: "THE ART OF ENGAGEMENT DATA: TELL A STORY YOUR BOSS WANTS TO READ Michelle Spitzer – Dynamic Communities Lauren Wolfe – Higher Logic Lila Elliot – Higher."— Presentation transcript:

1 THE ART OF ENGAGEMENT DATA: TELL A STORY YOUR BOSS WANTS TO READ Michelle Spitzer – Dynamic Communities Lauren Wolfe – Higher Logic Lila Elliot – Higher Logic

2 WELCOME 2

3 Session Road Map Infographic Engagement Game How Dynamic Communities uses Infographics Infographics Examples and Ideas Create and Share Your Own Infographics 3

4 The Infographic Engagement Game Help us build an infographic during this session! Owl = questions Leaf = takeaway Sharpies & double-sided tape are up front 4

5 How Dynamic Communities Uses Infographics 5 Michelle Spitzer

6 Manage the User Groups for Microsoft Dynamics® AX (AXUG®), Dynamics CRM (CRMUG®), Dynamics GP (GPUG®), and Dynamics NAV (NAVUG™) 30 remote staff 25 full-time; 5 part-time About Dynamic Communities 6

7 11,850 Member Companies 21 % Growth in Membership 214 Academy Classes 540 Webinars 116 Regional Chapters 8,550 Collaborate Discussions 40,000 Individual Members 24 Global Branches 32 % Growth in Summit Attendance 77 Special Interest Groups

8 One community per UG “XXUG Collaborate” Launches CRMUG – Oct 2012 AXUG & GPUG – March 2013 NAVUG – June 2013 Our Connected Communities 8

9 Tracking Our Communities’ Success AdoptionEngagement Are members logging in? Are they participating?

10 Tracking Our Communities’ Success 10

11 Determine your success metrics Share with everyone Email PowerPoint Infographics Share Information 11 Take Action Nurture your community Get others on your staff engaged Measure and monitor – what activities have an impact?

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14 18 Million Members Discussion Posts Emails Per Month Communities Pages Per Day Library Entries 1 MILLION 111,053 67% 25% 2013 Microsites 5,908 21% 23% 36% 52% 2,500,00030 million355,000

15 385 Collaborate Discussions 1 Elevating Keynote Speaker Over 18,000 Cups of Coffee Ordered 718 Academy Onsite Participants 763 Engaging Sessions Summit & Forum by the Numbers Manufacturing 434 Awesome Speakers 75,000 Square-foot Expo Hall 179 Valuable Sponsors Top 5 Industries of Attendees Services Wholesale/ Distribution HealthCare Non-Profit 1 = 61% 2 = 18% 3 = 9% 4 = 5% 5+ = 7% 3,022 Registrants 20,000+ PPT Slides Loaded on Collaborate How Many UG Summits Have You Attended?

16 Michelle Spitzer Director of Marketing Dynamic Communities michelle@dynamiccommunities.com @michellespitzer

17 Infographics Examples & Ideas Lauren Wolfe

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22 Piktochart Tips Why infographics? http://piktochart.com/tour/whyinfographicshttp://piktochart.com/tour/whyinfographics Download the eBook - http://piktochart.com/resources/e-bookhttp://piktochart.com/resources/e-book Read the FAQ page - http://piktochart.com/support/faq-v3http://piktochart.com/support/faq-v3 Be inspired by examples - http://piktochart.com/gallery/showcasehttp://piktochart.com/gallery/showcase Search the Forum - https://piktochart.zendesk.com/forumshttps://piktochart.zendesk.com/forums Share information in a new way – and remember to enjoy the creative process! 22

23 Lauren Wolfe Interactive Marketing & New Media Higher Logic lauren@higherlogic.com @LaurenAWolfe

24 Create & Share Your Own Infographics Lila Elliott

25 Major to Career Pathways for Oberlin BA Recipients 1970-2009 25 Ross Peacock, Assistant VP, Institutional Research and Planning, Oberlin Office of Institutional Research Infographic created using Circos http://circos.ca which was designed for genomic research http://circos.ca Link to interactive inforgraphic

26 Hands on Time! Gather three data points Create an account on Piktochart Select a template and start designing Use your Owls and Leaves to post questions Don’t worry about finishing everything, this session is a starting point Reference the attached Infographic Exercise Guide for where and how to gather the data used in the HUG infographicInfographic Exercise Guide We will stop and share examples – upload them to the 2013 HUG Super Forum Resource Library2013 HUG Super Forum Resource Library 26

27 Lila Elliott Manager Client Support Higher Logic lila@higherlogic.com @Lila_Elliott lila@higherlogic.com 27


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