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UNICON Fall Conference 2005 The Case for Executive Education: Value, Impact & Relevance UNICON Benchmarking Survey #11 State of Executive Education Business Conducted November 2005 Presented by: Mike Malefakis
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UNICON Fall Conference 2005 Summary Profile of the Respondents 40 schools responded representing 52% of UNICON members. 59% from US 21% Europe 10% Canada or Mexico 5% Central or South America 5% Asia 52% of responding schools had $7 M or less revenue, 41% had $12M or more All schools generate revenue in custom. One school does not participate in open. 45% participate in consortium programs. Average percentage gross revenues across 40 schools is: 39% open, 6% consortium, 54% custom (rounding short of 100%)
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UNICON Fall Conference 2005 Broad Conclusions on State of the Business 88% or 35 schools experienced increases in gross revenue from 2004 to 2005 (48% report increases in range of 1-10%) Up from 77% or 33 schools reporting year-over-year increase in 2004 Most cited external factors for positive impact: Improved/Improving economy 19 citations Increase in demand 11 Increased focus on leadership development 6 Increased awareness of brand/reputation of school 6
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UNICON Fall Conference 2005 Broad Conclusions on State of the Business (continued) Most cited external factors for negative impact: Increased competition (from nontraditional competitors & other B schools) 16 citations Pricing pressures & Pricing competition 8 The economy 7 Time constraints from target audience 3
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UNICON Fall Conference 2005 Broad Conclusions on State of the Business (continued) Most schools are still regional 43% (17) report 60% or more of their business comes from the region (within 750km) 68% (27) report that at least 30% of their business comes from the region Relatively few schools are predominately international 10% (4) report 60% or more of their business is international 25% (10) report 30% or more of their business is international
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UNICON Fall Conference 2005 Broad Conclusions in Open Enrollment Overall we did better than we thought we would. In 2004, 72% predicted an increase in open enrollment revenue in 2005. Reported results indicates 80% realized positive growth in OE, while 18% schools saw a decline. 31 schools (77%) are forecasting continued revenue growth in open for 2006; while 2 schools anticipate no change and 6 schools predict a revenue decline. OE Pricing – In 2005, 26 schools or 65% plan to increase program pricing. 9 schools or 33% do not plan on a price increase. 2% will reduce price
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UNICON Fall Conference 2005 Broad Conclusions in Custom Programs 89% of schools experienced revenue growth in custom programs in 2005, In 2004 74% reported an increase 10% of schools reported a decline in custom revenue in 2005. This is down significantly from 18% reporting decline in 2004. 35% of the schools reported that the custom sales cycles lengthened in 2005, which is up from 30% in 2004. 20% reported shorter custom sales cycles down from 28% reporting shorter cycles in 2004. Custom pricing continued to increase in 2005 with 63% (25) schools reporting increases (57% in the 1-10% range)
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UNICON Fall Conference 2005 Broad Conclusions on State of the Organization In 2005 25 schools (40%) report that faculty compensation rates went up. This is down from 25 (58%) in 2004. In 2005 33 schools (82%) reported staff salary increases.
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