1. Kaya Palat “Go Jogging, jogging every day keeps healthy way” Proposed By: Gautam Dua 10 Sweta Nim 29 Vaibhavi Randeria42 Proposed to: Mrs. Tanu Narang “Go Jogging, jogging every day keeps healthy way” Proposed By: Gautam Dua 10 Sweta Nim 29 Vaibhavi Randeria42 Proposed to: Mrs. Tanu Narang

2. Where are we??? Step 1 Analyze social marketing environment I.Determine program focus The program manager of “Kaya Palat” of Surat city is responsible for supporting community efforts to reduce obesity, diseases, and promote healthy wealthy living life. Step 1 Analyze social marketing environment I.Determine program focus The program manager of “Kaya Palat” of Surat city is responsible for supporting community efforts to reduce obesity, diseases, and promote healthy wealthy living life.

3. II. Identify campaign purpose a) Reduce obesity in children, teenager, adult(women) & old age Surat citizen b) Reduce diseases like heart attack, blood pressure, diabetes, psychological diseases. c) Healthy Living of Surat citizen a) Reduce obesity in children, teenager, adult(women) & old age Surat citizen b) Reduce diseases like heart attack, blood pressure, diabetes, psychological diseases. c) Healthy Living of Surat citizen

4. SWOT Low investment No side effect Healthy living Social networking Time Adulteration Increasing diseases Rise in obesity amongst Surties Fast food restaurant Fast life

5. Review past and similar efforts Construction of jogging path at God Dod road, Vesu and Rander(proposed) Surat municipal corporation is organizing marathon race Yoga sessions by Baba Ramdev Construction of jogging path at God Dod road, Vesu and Rander(proposed) Surat municipal corporation is organizing marathon race Yoga sessions by Baba Ramdev

6. Where do you want to go? Step2: select target audience Teenagers Adults (women) Old age group Step2: select target audience Teenagers Adults (women) Old age group

7. Step3: Set objectives and goals Goal of campaign: To bring about a social change in the life style “Kaya Palat of inactive to active” through Social marketing in Surat city. Objective of campaign: To reduce the overweight & obesity (34%) by 15-20 % in the community in 2 years time. Step3: Set objectives and goals Goal of campaign: To bring about a social change in the life style “Kaya Palat of inactive to active” through Social marketing in Surat city. Objective of campaign: To reduce the overweight & obesity (34%) by 15-20 % in the community in 2 years time.

8. Statistics

9. Step4: Analyze target audiences and the competition Sliming supplements (pills, injections, powder) Sliming equipments Fitness center Surgery center Sliming supplements (pills, injections, powder) Sliming equipments Fitness center Surgery center

10. How will you get there? Step 5: social marketing strategy product Augmented product:“Go jogging” T-shirts, Mineral water, Glucose, Yoga book, Pamphlets (benefits of jogging and yoga) Step 5: social marketing strategy product Augmented product:“Go jogging” T-shirts, Mineral water, Glucose, Yoga book, Pamphlets (benefits of jogging and yoga)

11. Core product Actual Product Mineral water, Glucose, Yoga book “Go jogging” T- shirts, Pamphlets (benefits of jogging and yoga) Augmented Product Loose Weight Longer & Healthier Life

12. Price · Time · Labor · Land · Knowledge · Time · Labor · Land · Knowledge

13. Place Jogging path Garden Roads & bridges for Cycling Home Jogging path Garden Roads & bridges for Cycling Home

14. Promotion Pamphlets Local News Paper Ad Radio Local Cable Banners Skywriting Public Place i.e. SMC Book Fair Direct marketing ( SMS, E-mail, Social website) Pamphlets Local News Paper Ad Radio Local Cable Banners Skywriting Public Place i.e. SMC Book Fair Direct marketing ( SMS, E-mail, Social website) Go Jogging

15. Mobile Bill Boards “ I am also Joining” The above will be the slogan on elephant that will be roam around the city for 5 days. “ I am also Joining” The above will be the slogan on elephant that will be roam around the city for 5 days.

16. Publics Teenagers Adults (women) Old age group Teenagers Adults (women) Old age group

17. Partnership We will join our hands with Surat Medical Association SMC SVNIT We will join our hands with Surat Medical Association SMC SVNIT

18. Policy To reduce obesity, diseases, and promote healthy wealthy living life.

19. Purse Strings Reebok for T-shirts Ronak for Water Dabur for Glucose Surat Medical Association for Check up Star Insurance for Administration Reebok for T-shirts Ronak for Water Dabur for Glucose Surat Medical Association for Check up Star Insurance for Administration

20. Campaign Seminars @ SVNIT & Town Ships on 13 th Feb Check up for participants 14 th Feb 2010 – Marathon Race “ healthy way of living” in month of June 28 st Feb 2010 Cycling 7 th March 2010 Yoga & Laughing Club Seminars @ SVNIT & Town Ships on 13 th Feb Check up for participants 14 th Feb 2010 – Marathon Race “ healthy way of living” in month of June 28 st Feb 2010 Cycling 7 th March 2010 Yoga & Laughing Club

21. Develop a Plan for Evaluation & Monitoring Club Membership increment Feedback via post and E-mails Walk in at centre Toll free numbers Club Membership increment Feedback via post and E-mails Walk in at centre Toll free numbers

22. Budget Sr. No.Unit NamePer unit priceNo. of UnitTotal 1Passes.10250002500 2Flex10000550000 3Hoarding charge1000X515 Days75000 4Balloon100001 5Pamphlets.10500005000 6Volunteer253000/ project75000 7Water / first aid Stalls3000618000 8Stationary (misc.)XX1000 9Petrol Allowance -Daily 75 Km11000 KM1000 10T-shirt4020000800000 11Water17200034000 12First Aid100066000 13Prize moneyXX 35000 14Total-------------1112500

23. Cash in Flow Ronak for water34000 + 8500 = 42500 Reebok for T-shirt80000 Dabur for Admin162500 Medical association for First Aid: all Ronak for water34000 + 8500 = 42500 Reebok for T-shirt80000 Dabur for Admin162500 Medical association for First Aid: all

24. Our Major Promotion

25. Your Queries Please??

26. Thank you