1. TITLE Commercial Training

2. 2 2012 DISH – Confidential 2 Business Solutions

3. 3 2012 DISH – Confidential 3 DISH Everywhere Business SolutionsProperty Solutions Residential

4. 4 2012 DISH – Confidential 4 DISH COMMERCIAL DIVISIONS Business Solutions Property Solutions Dish Commercial is divided into two departments:

5. 5 2012 DISH – Confidential 5 Business Customers Public Note: Home based businesses are not considered commercial DISH customers Generate the majority of revenue from the sale of food and/or alcohol/beverage and is sold for immediate consumption. They can also charge admission. Do not generate the majority of revenue from the sale of food, alcohol or beverage for immediate consumption and do not charge admission. Private Examples: restaurants, bars/grills, fast food chains, and casinos Examples: Offices, waiting rooms, fitness center/health clubs, Doctor/Dentist, Hair/Nail salons, barber shops, Auto mechanics/tire/lube shops, lawyers offices, Laundromat, tattoo parlor, bank/financial institutions.

6. 6 2012 DISH – Confidential Over 20M Market Opportunities 6 580,000 restaurants 90,000 bank locations 29,000 health clubs 230,000 medical practices 500,000 personal service 1,500,000 retail locations

7. 7 2012 DISH – Confidential Commercial Opportunities 7 Heidi’s Deli Heppner’s Auto Body Heppner’s Auto Body Safeway Community Bank Insight Vision Andy’s Kabobs Lone Tree Dental First Bank Taco Bell Vogue Salon Wave Day Spa Roasters Coffee McDonald’s Fidelity Investment

8. 8 2012 DISH – Confidential 8 Why Customers Choose DISH Customer experience Increase revenue and customer loyalty by improving the customer experience Access to information Keep employees connected to important news and world events that effect the bottom line Become a destination Drive foot traffic by offering the programming that will attract new and repeat customers

9. 9 2012 DISH – Confidential 9 The Power of Choice Bigger isn’t always better and only DISH allows you to build the package that is right for your business with:  Packages starting at $34 /mo  HD & Locals included at no additional charge  FREE equipment and installation At DISH, we understand that every business is different and believe that the business should choose the programming their customers and employees want.

10. 10 2012 DISH – Confidential DBA24DBA Commitment24 monthsNone Activation Fee $49 for Starter + 1 Add on Package $299 Equipment/InstallationFREE for up to 6 TVs Minimum ProgrammingStarter + 1 Add On Credit/Debit CardRequired ($25 hold) Cancellation Fee$480 proratedNone Eligibility Up to 2 stories of commercial building, 6 TVs or fewer, one wall penetration, antenna installation within 15 feet of building Promotional Offers

11. 11 2012 DISH – Confidential Hopper™  Hopper Available for Public/Private Customers –Available to customers activating under DBA or DBA24. –New customers who subscribe to the Build Your Own Ultimate Package (Core package + 6 or more add-ons) will be eligible to receive the first Hopper free. –Public/Private pricing will mirror Residential pricing: 11 ***Hopper/Joey is not available for MDU/Bulk FTG at this time.

12. 12 2012 DISH – Confidential 12 Choose Your Own Package Line-up

13. 13 2012 DISH – Confidential 13 Choose Your Own Package Line-up

14. 14 2012 DISH – Confidential 14 DISH Business: Pricing Jade World Private & Public Customers Chinese Basic = $22 Jade World package = $29.99 Total = $51.99

15. 15 2012 DISH – Confidential Basics of DISH Business: Offers 15 Build Your Own Ultimate Package PUBLIC DBA/DBA24 Customers who subscribe to: 1- STARTER PACK 1- ESPN SD or ESPN HD 5- Programming Packages will receive a $40/mo credit. PRIVATE DBA/DBA24 Customer who subscribe to: 1- STARTER PACK 6- Programming Packages will receive a $20/mo credit. $10 Off for 12 Months PUBLIC/PRIVATE DBA24 customers who subscribe to a 3 rd Add-On Programming Package will receive $10 off their monthly bill for 12 months.

16. 16 2012 DISH – Confidential 16 Built to Meet Business Needs $22 /mo $14 /mo $36 /mo Starter Pack Learning Pack TOTAL Healthcare

17. 17 2012 DISH – Confidential 17 $14 /mo $22 /mo $62 /mo TOTAL Auto Repair $12 /mo $52 /mo Built to Meet Business Needs Save $10 for 12 months when choosing 3+ add on packages

18. 18 2012 DISH – Confidential Private Viewing BYOU - Example 18 (92 channels) Starter$22 Variety A$12 Variety B$14 News$12 Lifestyle$14 Learning$14 Kids$12 Retail Price$100 BYOU Discount ($20) Retail Price$80 1 st Yr Price ($10 for 12 months) $70

19. 19 2012 DISH – Confidential Public Viewing BYOU - Example 19 (78 channels) Starter$22 ESPN (SD) $50 Variety A$12 Variety B$14 RSN Pack 2$55 Sports A$14 Sports B$12 Retail Price$179 BYOU Discount($40) Retail Price$139 1 st Yr Price ($10 for 12 months) $129

20. 20 2012 DISH – Confidential Important phone numbers  Commercial Call Center: 1-800-454-0843  Retailer Services: 303-222-3010 Important Websites  Dish Portal: www. dishportal.dish.com  Retailer Care Site: http://retailer.dishnetwork.com  DISH Marketing Solutions: www.dishmarketingsolutions.com 20 Resources and Support

21. 21 2012 DISH – Confidential Order Entry in Axiom Choose a Commercial Plan 21

22. 22 2012 DISH – Confidential Order Entry in Axiom (cont.) A new business customer flow is similar to residential. 22

23. 23 2012 DISH – Confidential 23 BETTER CHOICE. BETTER VALUE. BETTER BUSINESS.

24. 24 2012 DISH – Confidential 24 QUESTIONS?