1. Safe & Reliable Way of Reaching * 500 million consumers * with GDP of over USD1.8 trillion Hazım Ellialtı Group CEO, ETİ

2. GLOBAL TRADE Realisation of the benefits of globalisation, Opportunity to expand trade in goods/services, Expansion of international production network.

3. ETİ OFFERS Unsaturated Domestic Market Access to Large and Growing Neighbour Countries Demand for Value Added Products at Reasonable Prices

4. TURKEY AS A GROWING MARKET Young and growing population, Increase in the number of households, Increase in the number of working women, Rapid rise in urbanisation, Lowering inflation; rise in per capita income.

5. SIZEABLE BUT DIFFICULT MARKET Total retail sector of $70billion FMCG category of $35billion but $25billion in 200,000 small outlets.

6. RETAIL SECTOR – Categories ($ 70 billion)

7. CONFECTIONERY Market ( $ 4 billion)

8. Sizeable but Difficult Total retail sector of $70billion FMCG category of $35billion but $25billion in 200,000 small outlets. Biscuits, Cakes, Chocolates category of $2.5billion 80% of the category shared between two brands, one being ETİ. SIZEABLE BUT DIFFICULT MARKET

9. SUCCESSFULL ENTRANCE REQUIRES... Consumer insight Large & effective distribution system, Experienced & qualified human capital Investment in vehicles & equipment, Up-to-date technological infrastructure,

10. TURKEY AS AN EXPORT BASE Export bridge to neighbouring developing countries. Strong distributor network both local&abroad, High quality products, Strong R&D able to develop value added products, From sales/volume oriented to brand oriented, Logistic advantages due to geographical position, Regional know-how, Recent experience of the similar development in terms of trade, consumption, urban development.

11. NORTH AFRICA MIDDLE EAST P: 4,5 GDP:37 P:5,9 GDP:34,8 P:78,9 GDP:84,5 P: 8,9 GDP:14 P: 32,9 GDP:92 P: 3,5 GDP:9,3 P:27 GDP:286 P:27 GDP:47 P:19 GDP:27 P:6 GDP:12 P: 2 GDP:6 P:21 GDP:15 P: 72 GDP:358 BALKANS TURKIC REP. P:69 GDP:195 EU P: 461 GDP:14.000 P:MILLION GDP:BILLION USD

12. POPULATION & GDP We Serve NORTH AFRICA; - Population 161 MILLON - GDP301 BILLION USD MIDDLE EAST; –Population182 MILLION –GDP834 BILLION USD TURKIC REPUBLICS; - Population 65 MILLION - GDP180 BILLION USD BALKANS; –Population42 MILLION –GDP160 BILLION USD

13. POSSIBLE WAYS OF ENTRY GREENFIELD ACQUISITIONJV LICENSING or DISTRIBUTION ETİ MAY WELL BE A CONSIDERABLE PARTNER FOR LICENSING AND/OR DISTRIBUTION