1. The Changing World of Endpoint Protection
Hashem El Telawi October 2015

2. INFORMATION HAS BECOME YOUR MOST STRATEGIC ASSET
4/23/2017
Identify trends
Understand customer behavior
INFORMATION HAS BECOME YOUR MOST STRATEGIC ASSET
Analyze opportunities
All of this data can be converted to valuable information from which you can derive incredible insights and create a HUGE competitive advantage. Information has become YOUR MOST strategic asset.
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Knowing how to zero in on the strategic information and analyze it can allow you to:
Identify new market opportunities
Gain insight into customer behavior
Analyze new opportunities
Find operational efficiencies
…and more
And there is no doubt that this information is incredibly valuable. This information has become the most important, strategic asset for an organization.
Discover efficiencies
Confidential | Copyright 2012 Trend Micro Inc.

3. INFORMATION HAS BECOME YOUR MOST STRATEGIC ASSET
Payment Card Industry (PCI)
4/23/2017
Protected Health Information (PHI)
INFORMATION HAS BECOME YOUR MOST STRATEGIC ASSET
Intellectual Property (IP)
Personally Identifiable Information (PII)
But hidden amongst all that information is loads of sensitive information – information like credit card, health or personal data that your customers expect you to safeguard for them. As well as intellectual property that you need to protect.
Confidential | Copyright 2012 Trend Micro Inc.

4. 2 55% 90% $1B+ COMMERCIAL EXPLOIT KITS USED BY VIRTUALLY ALL
Payment Card Industry (PCI)
4/23/2017
Protected Health Information (PHI) 2
55%
90%
$1B+
COMMERCIAL EXPLOIT KITS
USED BY VIRTUALLY ALL
EASTERN EUROPEAN CYBERCRIMINALS
ESTIMATED COST OF RECENT RETAIL DATA BREACH
NEW THREATS CREATED EVERY SECOND
ORGANIZATIONS HAVE ACTIVE MALWARE
NOT EVEN AWARE OF INTRUSIONS
Intellectual Property (IP)
Personally Identifiable Information (PII)
And this is the same information that Cybercriminals are after.
It has truly become a business. 2 new threats are created every second (Source: Trend Micro SPN statistics)
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It has become its own underground economy. Virtually all cybercriminals use toolkits. They can download prebuilt executables that allows them to exploit know vulnerabilities.
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Not surprisingly, we have found that 90% of organizations have active malware,
and shockingly more than half are not aware of intrusions. (Source: Trend Micro)
Analysts estimate the Target breach has cost Target over $1B, not including the obvious damage to their brand reputation and CIO and CEO lost jobs
Source: Jeffries Group Inc. retail analysts
Confidential | Copyright 2012 Trend Micro Inc.

5. World’s Biggest Data Breaches: Most are Hacks
4/23/2017
World’s Biggest Data Breaches: Most are Hacks
Hacked
Inside Job
Interesting
story
Accidental
publish
Here’s some recent information about the worlds largest data breaches, showing the number of records exposed. Note that most of these breaches were caused by some sort of hacking or malicious activity vs. an accidental loss or publish of information.
Source:
Confidential | Copyright 2012 Trend Micro Inc.

6. Vulnerability Exploits
Targeted Attacks
Advanced Malware
Vulnerability Exploits
Traditional Malware
Sophistication
Employee Data Leaks
It’s not just traditional malware and data leaks that organizations have to deal with. Today’s threats to a company’s are much more complex, and range from data leaks and traditional malware, both of which continue to threaten information, to more sophisticated threats of today like vulnerability exploits and advanced malware…not to mention the range of different techniques used in targeted attacks.
This range of threats make it much more difficult to protect information, and deal with today’s trends of consumerization, cloud & virtualization, and cyber threats.
Time
Copyright 2014 Trend Micro Inc.

7. File/Folder & Removable Media
4/23/2017
Then. . .!
Web Access
& Messaging
File/Folder & Removable Media
Employees
IT Admin
In the past, IT had an easier time dealing with employees and all their activities. Users did , surfed the web, and created documents locally and on file servers as well as USB drives, almost exclusively using Windows and Microsoft applications.
You had av at the enpoint, gateway and mailserver. You had antispam at the mail server and gateway, and you had web url filtering at the gateway, and life was good.
Copyright 2014 Trend Micro Inc.
Confidential | Copyright 2012 Trend Micro Inc.

8. File/Folder & Removable Media
4/23/2017
Now. . . !
Device Hopping
Cloud Sync & Sharing
Collaboration
Web Access
Social Networking
& Messaging
File/Folder & Removable Media
Employees
IT Admin
Today, users are doing more activities – using mobile devices, synchronizing files to the cloud with Drop box and other applications, sharing and collaborating with others using multiple web based applications, and using social networks. The range of devices, operating systems, and client and web based applications make this a very tough environment for IT to support, let alone secure.
Copyright 2014 Trend Micro Inc.
Confidential | Copyright 2012 Trend Micro Inc.

9. IT Workload Increasing
4/23/2017
IT Workload Increasing
More complex compliance
Many more environments
IT Admin
Today, users are doing more activities – using mobile devices, synchronizing files to the cloud with Drop box and other applications, sharing and collaborating with others using multiple web based applications, and using social networks. The range of devices, operating systems, and client and web based applications make this a very tough environment for IT to support, let alone secure.
Copyright 2014 Trend Micro Inc.
Confidential | Copyright 2012 Trend Micro Inc.

10. A Gradual Transition to the Cloud
“25% of Office customers now have Office Microsoft, April 2013
Copyright 2014 Trend Micro Inc.

11. Attackers

12. Attackers

13. Increased Opportunity for Threats and Data Loss

14. Evolving Threat Landscape
Targeted Attacks
Advanced Malware
Vulnerability Exploits
Traditional Malware
Sophistication
Employee Data Leaks
Time
Copyright 2013 Trend Micro Inc.

15. Customers need a range of capabilities…
Security
Mobile Security
Advanced Threat Protection
Secure Web Gateway
Endpoint Protection
Application Control
SharePoint Security
Encryption
DLP
Copyright 2014 Trend Micro Inc.

16. …but don’t want lots of consoles!
No interconnected threat response
Reduced timeliness
Higher cost
Higher workload
!#$%*?!
Security
Mobile Security
Advanced Threat Protection
IT Admin
Secure Web Gateway
Endpoint Protection
Application Control
----- Meeting Notes (1/2/14 14:37) -----
Timeliness, not just workload. To react quickly enough. Formatting on the bubble.
SharePoint Security
Encryption
DLP
Copyright 2014 Trend Micro Inc.

17. …or separate cloud / on-premise consoles
Copyright 2014 Trend Micro Inc.

18. Suite vendors help improve this…
Security
Mobile Security
Advanced Threat Protection
Secure Web Gateway
Endpoint Protection
Application Control
SharePoint Security
Encryption
DLP
Copyright 2014 Trend Micro Inc.

19. Requirements of an effective endpoint solution
Copyright 2014 Trend Micro Inc.

20. Any device, any app, anywhere
Web Access
Device Hopping
Cloud Sync & Sharing
& Messaging
Collaboration
File/Folder & Removable Media
Employees
Social Networking
Anti-Malware
Content Filtering
Data Loss Prevention
Encryption
Device Management
Application Control
Endpoint Solutions
IT Admin
Security
Intelligence Network
Copyright 2014 Trend Micro Inc.

21. It’s not about traditional AV anymore
Copyright 2014 Trend Micro Inc.

22. Evolving Threat Landscape
Targeted Attacks
Advanced Malware
Vulnerability Exploits
Traditional Malware
Sophistication
Employee Data Leaks
----- Meeting Notes (12/30/13 11:02) -----
Ones on the left are the tallest. Y axis is volume. X axis is "Business impact". Remove red boxes, add icon imagery.
----- Meeting Notes (1/2/14 14:37) -----
Flip again. X axis is time. Y axis is Sophistication.
Title "Evolving threat landscape.
Time
Copyright 2013 Trend Micro Inc.

23. Vulnerability Protection Web Reputation Web Gateway
827M in March 2014
284M in March 2014
Sandboxing
Device Control
Behavior Monitoring
File Reputation
Network
Forensics
Vulnerability Protection
Web Reputation
Web Gateway
DLP
Encryption
Reputation
Gateway or Server
Unpacking
Memory Inspection
Application Whitelisting
SharePoint Server
Command & Control Blocking
Copyright 2014 Trend Micro Inc.

24. Comprehensive Protection vs Threats
APPLICATION CONTROL
BEHAVIOR MONITORING
COMMAND&CONTROL BLOCK
SANDBOXING INTEGRATION
SIG-BASED
WEB REP
VULNERABILITY PROTECTION
BROWSER EXPLOIT PROTECTION
DLP
ENCRYPTION
DEVICE POLICY
The Modern Suite
Employee Data Leaks
Traditional malware
Vulnerability exploits
Advanced Malware
Targeted Attacks
Copyright 2014 Trend Micro Inc.

25. Protection On-Premise and in the Cloud
Endpoint Protection
Messaging Security
Secure Web Gateway ✔
Copyright 2014 Trend Micro Inc.

26. Superior Cloud / Client Architecture Increases Efficiency
Minimal endpoint / network impact
Real-time protection
213 MB
118 MB
36 MB
Source: Trend Micro, tested on 22nd August 2013 using the latest endpoint products with the latest pattern at the time of testing

27. A Global Intelligence Data Network
4/23/2017
A Global Intelligence Data Network
Collects via global sensor net
Big data analytics
Global threat intelligence
Copyright 2013 Trend Micro Inc.
Confidential | Copyright 2012 Trend Micro Inc.

28. 500k commercial customers &
Trend Micro
Enterprise
26 years focused on security software, now largest pure-play
Consistent – A World Safe for Exchanging Digital Information
Headquartered in Japan, Tokyo Exchange Nikkei Index (4704)
8 consecutive years on Dow Jones Sustainability Indexes
Customers include 48 of top 50 global corporations
5200+ employees, 38 business units worldwide
Midsize Business
Small Business
Consumer
Consumers
500k commercial customers &
155M endpoints protected
Trend Micro has been in business for 26 years and has focused solely on the security business…Today, we are the largest pure-play security software company in the world.
Since we were founded, we have had one consistent vision, and are passionate about making the world a safer place.
We are headquartered in Tokyo, Japan, and are listed on the Nikkei Index as 4704.
We have been on the Dow Jones Sustainability index for 8 straight years, and our customers include 48 of the top 50 global corporations.
We currently have over 5200 employees, in 38 business units worldwide in over 50 countries, and we are protecting over 500,000 businesses and governments, and millions of consumers.
Copyright 2014 Trend Micro Inc.

29. Thank you!