1. www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at www.tripbirds.com

2. www.sti-innsbruck.at Tripbirds 2 Hotel booking site enriched with data from social networks (i.e. Facebook and Instagram) Exploiting Affiliate Partners Program of booking.com [1] “typically affiliate sites like Tripbirds will get 10% of the total price of a booking” as Martina Elm says according to [3], the community manager & PR for the site. If any of user’s friends on Facebook have visited the place that she/he is looking for, the platform exploits the “check-in” and shows it to the user.

3. www.sti-innsbruck.at Tripbirds 3 How to use it* Search for a city See available hotels Add interesting hotels to your shortlist When you’ve added a few favourites, click ‘compare’ to get a nice comparison view on the hotels Not traveling solo? Send your shortlist to your co-travelers, or simply share it on Facebook and Twitter to get input from friends. When you’ve made your decision, we’ll put you through to a booking site. *extracted from http://tripbirds.com/faq

4. www.sti-innsbruck.at Tripbirds 4 Photos from Instagram Reviews from booking.com Price from booking.com Book via booking.com

5. www.sti-innsbruck.at Tripbirds 5 Compare hotels on: Price, rating, features Photos from instagram

6. www.sti-innsbruck.at Tripbirds 6 The business model Earn 10% of the total price of the bookings[3] Book via Enrich the User Interface with UGC from users’ Facebook graph Present a map with hotels that are available on booking.com

7. www.sti-innsbruck.at Tripbirds Tripbirds is based on Stockholm, Sweden. Founded in December 2011 as social travel site. Start-up with $750,000 [4] from venture capitals and angel investors. Re-launched in August 2012 as a social hotel-booking site. 7

8. www.sti-innsbruck.at References [1] http://www.booking.com/general.en- gb.html?sid=45ec1de804ebe4d0293eecc4de95c09c;dcid=1;tmpl=docs/affiliateshttp://www.booking.com/general.en- gb.html?sid=45ec1de804ebe4d0293eecc4de95c09c;dcid=1;tmpl=docs/affiliates [2] Techcrunch, 2011: http://techcrunch.com/2012/03/20/more-social-travel-tripbirds- picks-up-560k-from-paths-dave-morin-others-now-in-public-beta/http://techcrunch.com/2012/03/20/more-social-travel-tripbirds- picks-up-560k-from-paths-dave-morin-others-now-in-public-beta/ [3] Techcrunch, 2012: http://techcrunch.com/2012/08/28/tripbirds-pivots-from-social-travel-omnibus- to-social-hotel-booking-site/ http://techcrunch.com/2012/08/28/tripbirds-pivots-from-social-travel-omnibus- to-social-hotel-booking-site/ [4] Tnooz, 2012: http://www.tnooz.com/2012/08/28/news/tripbirds-swaps-travel-tips-platform-for-social- media-led-hotel-booking-service/http://www.tnooz.com/2012/08/28/news/tripbirds-swaps-travel-tips-platform-for-social- media-led-hotel-booking-service/ 8