1. Semiotics and Television Ellen Seiter

2. Semiotics semiotics sign image

4. De Saussure: Signs become defined by their differences with other signs in a system.

6. Betty Crocker Example of both icon and symbol: 1936 to present

7. House With Smoke Example of indexical sign

8. Barthes Denotation Connotation (Connotation obscuring Denotation)

9. Matthias Grunewald, Crucifixion, 1512-1515

12. Barthes Denotation Connotation (Connotation obscuring Denotation) Destablization of a Sign

13. Barthes Denotation Connotation (Connotation obscuring Denotation) Some More Terms Iconographic Iconography Iconoclast Codes Decode

14. Iconography: Jan van Eyck, Giovanni Arnolfini and His Bride, 1434. Shoes: Commandment to Moses to take off shoes when on sacred soil Dog: Symbolized marital faithfulness Candle: Christ’s presence between couple Mirror: Eye of God Belly: Symbolizing fertility, and was the trend Fruit: Connected with Virgin Mary

15. More Kinds of Signs Metaphor Metonymy Synecdoche

16. Example of Metonymy

17. Example of Synecdoche

18. Paradigmatic/syntagmatic

19. Critical Theory Examples Freudian (Psychoanalysis) Jungian Feminist Enthic Marxist Semiotics

20. Freud: Id, Ego, Super Ego

21. Freud: Sublimation

22. Freud: “Penis Envy”

23. Freud: Fear of Castration