1. KEYWORD STRATEGY USING WORDTRACKER By Pui-Ling Lau

2. Keyword research & strategy  Keywords and keyphrases  Keyword analysis tool: Wordtracker  Strategy  Elevator pitch  Keywords/phrases  How people are searching for keywords Search volumes Related search words Synonyms  Competition’s keywords  Bringing it all together

3. Keywords/keyphrases  Chinese  Food  Recipes  Rice  Noodles  Chicken  Soup  Cooking  Chinese recipe  Chinese food recipes  Chinese chicken recipes  Free recipes  Stir fry  Chinese cooking KeywordsKeyphrases

5.  Keyword  Searches  Competition (IAAT) (In Anchor and Title)  KEI (Keyword Effectiveness Index) Searches10011001 Search results10001010,000100

6. My keyword: Chinese Related keyphrases with that keyword: Chinese takeaway Chinese food Chinese menu Chinese supermarket Chinese tea Chinese chicken recipes Chinese dishes Chinese desserts Unrelated keyphrases of interest: Chinese year Chinese new year animals Chinese new year dates

7. Curry recipes Sweet and sour Thigh recipes Marinade Chow mein Low fat recipes Leftover recipes Easy curry Lemon chicken recipe Spicy chicken recipes Stir fry recipe Chicken RecipesEgg Udon recipe Tofu Vegetable Beef How to make Stir fry Spicy Chinese Chicken recipes Tea Desserts Dishes Menus Food Takeaway Supermarket Chicken Keywords Noodles

8. Keyphrases Chinese recipes Chicken Fried rice Sauce Soup Egg fried rice Prawn Beef Pork Authentic Duck Chinese chicken recipes Simple Stir fry Easy Spicy Lemon chicken

9. Synonyms to your keywords

10. Competition keywords  Google  Alexa.com  Compete.com  Looking at meta descriptions and keyword tags  By eye, title tags and links

11. Bringing it all together

13. References  ENGE, E. et al, 2010, The Art of SEO: Mastering Search Engine Optimization, Second Edition, USA, O’Reilly Media  Developing a keyword strategy Developing a keyword strategy