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Published byStewart Gibson Modified over 9 years ago
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Scenario Location Steven Parras and Mercedes Alvarado are planning to open up a family friendly paintball field and mini water park complex in El Paso, Texas Horizon, Texas out skirts of El Paso The property will cover 10 acres that will be divided in between a warehouse, outdoor paintball field, and mini water park.
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Paintball Field $10,000 for paintball gear $4000 for inflatable paintball bunkers Can open in 1 month Water Park $20,000 for water park installations. Open in one year $10000 for advertisement $6000 miscellaneous (picnic areas, nets, signs, and canopy’s)
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Snack and Gear Store 1.All day pass to play $10 2.All day pass +rent a gun/mask/protection $15 3.All day pass +full gear rentals $22 4.Paint ammo 500 round bags $11 5.Paint ammo 2000 round boxes $25 6. Paint canister refills 1 dollar Group packages available
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Coming soon Combo $15 day pass for paint ball and water park access for all ages.
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Construction of the Water complex will be approximately 6 months. Construction for the paintball field can be completed in one month. The paintball field will be open before the waterpark.
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Situation Problem Frank and Francisca believe that creating a flyer and making 3,000 copies and handing them out at the Sunland Park and Cielo vista malls would be sufficient. David and Steven want to air the commercial on local and national television stations. They want the commercial to be one minute in length Now the questions are How Mercedes compromise between the chosen methods of advertising and the two business partners’ methods of advertising in a way that does entirely discredit or disregard Mercedes Ideas or their partners’ ideas for advertising?
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How is Mercedes going to compromise between the chosen methods of advertising and the two business partners’ methods of advertising in a way that does not entirely discredit or disregard Mercedes or their partners’ ideas for advertising? How much should their ideas or methods of advertising your business weigh in your final decision? how much do you plan to spend?
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Television Radio We are planning to use 102.1fm, 89.5fm, 94.7fm and 107.3Fm Newspaper Prices about 8,000 dollars per 30 second commercial 60 radios commercial would cost 45 dollars for the am drivers midday and pm drivers. cost $16.00 dollars for a column inch of black and white advertising space, for 71,000 readers we would pay $135 dollars.
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Two and a half months into the operation in our business, a customer is injured on the property. The injured is a nineteen year old male who does not appear to have a medical history of any kind. The nineteen year old man has suffered a broken right forearm. During a Paintball session.
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The injury happened outside of the warehouse in at the end of a mock paintball game The injury did not happen near the mini- water park section and no one witnessed the injury. Elsa our employee was the one that report the accident as soon as it happened but Elsa did not witness the injury either
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We have cameras in the mini-water park section, parking lot, and some cameras in the paintball section that way we can check the cameras when an accident happens All the staff member have been trained with medical and legal preparation in case someone get injured in our property First aid kits are readily available around the facilities We have disclaimer that all players must sign that states M+S Oasis is not responsible for paintball related injuries. All Players play at their own discretion. Areas under construction are blocked off
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In order to prevent a lawsuit and maintain a positive business image we agreed to pay for the mans ambulance ride to the hospital and give him special discounts on all gear.
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