1. CHAPTER 12 RADIO, TELEVISION, EXHIBITS AND AUDIOVISUAL AIDS While newspapers and students are the main sources of public information about schools, local radio and television can be a prime vehicle for communications with the public

2. USING RADIO Broadcast Media, Including Radio Are Required To Perform Community Service As Part Of Their Charter – Radio Can Be Used For A Number Of School Purposes—This Includes: To educate the public more fully on the work of the schools To educate the public more fully on the work of the schools To introduce new policies and practices To introduce new policies and practices To invite community cooperation in school improvements To invite community cooperation in school improvements To awaken community interest and concern for public education To awaken community interest and concern for public education To explain the need for more financial support To explain the need for more financial support To assist the classroom teacher in instruction To assist the classroom teacher in instruction

3. Radio is the most selective of the mass media in that radio stations are directed to a particular audience, and seldom try to capture the total listening audience. ADVANTAGES OF RADIO FOR SCHOOLS – Radio has a smaller, more clearly defined audience and appreciably lower production costs. Some other characteristics are: It’s immediate It’s immediate It’s comfortable It’s comfortable It’s quick It’s quick It’s easy It’s easy It’s focused It’s focused It’s captive It’s captive

4. Radio stations carry public service announcements for which public schools qualify – however, these cannot be for fund-raising such as lotteries and bingo parties. Radio presents a wide range or programming including : Spot announcements Spot announcements Newscasts Newscasts Infomercials Infomercials Questions of the day Questions of the day Sports programs Sports programs Music programs Music programs Discussion programs Discussion programs Dramatic programs and documentaries Dramatic programs and documentaries Talk and interview shows Talk and interview shows

5. Radio stations appreciate and will air good programs prepared by the schools – the school must avoid mistakes such as choosing poor speakers, and failing to cooperate with station personnel – schools should strive to develop a good, close working relationship with station personnel. Stations have reported that they would be willing to air programs such as: Stations have reported that they would be willing to air programs such as: School Forum School Forum Learning Is for Living Learning Is for Living School Scene School Scene Ask the Superintendent Ask the Superintendent School Wrap-up School Wrap-up School Rap-up School Rap-up School Today School Today

6. WORKING WITH THE RADIO STATIONS Stations do not have extensive news gathering personnel, and therefore welcome materials from the schools for their news broadcasts – schools, however, must be careful in committing to a long broadcast on a regular scheduled – note the recommendations of the National Association of Broadcasters publication, If You Want Air Time, page 228. SPOT ANNOUNCEMENTS – These are 10, 20, and 30 second spots SPOT ANNOUNCEMENTS – These are 10, 20, and 30 second spots WRITING FOR RADIO – See the list of guidelines, page 207 WRITING FOR RADIO – See the list of guidelines, page 207 WORKING WITH RADIO PERSONNEL – See the list of recommendations, page 206 WORKING WITH RADIO PERSONNEL – See the list of recommendations, page 206

7. TELEVISION OPPORTUNITIES TELEVISION OPPORTUNITIES The development of modern video equipment has revolutionized video production – every school, and every school system can prepare quality programming – field production techniques allow schools to have a greater impact on local television programming. The development of modern video equipment has revolutionized video production – every school, and every school system can prepare quality programming – field production techniques allow schools to have a greater impact on local television programming. GETTING TELEVISION TIME GETTING TELEVISION TIME –Use UHF stations –Use Educational Stations –Use CATV Systems

8. NOTE THE LISTS OF SUGGESTION IN THE TEXTBOOK ON THE FOLLOWING TOPICS: NOTE THE LISTS OF SUGGESTION IN THE TEXTBOOK ON THE FOLLOWING TOPICS: Planning for effective television (page 209) Planning for effective television (page 209) The NAB planning suggestions (page 210) The NAB planning suggestions (page 210) PERSONAL APPEARANCE – Note the suggestions, page 210 of our textbook PERSONAL APPEARANCE – Note the suggestions, page 210 of our textbook

9. SCHOOL EXHIBITS SCHOOL EXHIBITS Carefully planned exhibits can enhance communication with the community – these can include: Carefully planned exhibits can enhance communication with the community – these can include: In-School Exhibits In-School Exhibits Out-of-School Exhibits Out-of-School Exhibits

10. PLANNING THE EXHIBIT – The following are considerations:  Who is responsible?  What is the best date and place?  Who is the audience?  What is the purpose and theme?  What should be the content?  What display techniques should be used?  How should printed matter be prepared?  How should the exhibit be managed?  Should audience participation be planned?  What about publicity?

11. FILMSTRIPS, SLIDES, AND COMPUTER BASED PRESENTATIONS FILMSTRIPS, SLIDES, AND COMPUTER BASED PRESENTATIONS Well done presentations to community groups and such can be much better than the written word, or the spoken word only – these do not replace the use of other media, but are an augmentation. Well done presentations to community groups and such can be much better than the written word, or the spoken word only – these do not replace the use of other media, but are an augmentation.

12. BASIC PRINCIPLES BASIC PRINCIPLES The story should be specific and limited in scope The story should be specific and limited in scope The development of the presentation should have the audience in mind The development of the presentation should have the audience in mind Do not use it for propaganda, but to present a truthful picture Do not use it for propaganda, but to present a truthful picture Use well produced material Use well produced material Use a carefully prepared script for the presentation Use a carefully prepared script for the presentation Multiple projectors can enhance the presentation Multiple projectors can enhance the presentation The presentation should be less than 15 minutes The presentation should be less than 15 minutes

13. Guiding principles Guiding principles Carry out a definite objective Carry out a definite objective Fit the type of audience Fit the type of audience Depict the school conditions with truth and accuracy Depict the school conditions with truth and accuracy Avoid “selling” personalities or spreading propaganda Avoid “selling” personalities or spreading propaganda Meet the requirements of excellent photography Meet the requirements of excellent photography Tell a well organized story Tell a well organized story Cover only one general idea for subject Cover only one general idea for subject Explain the content in understandable English Explain the content in understandable English Be financed with public funds Be financed with public funds