1. Society, Culture, Media, Politics and Economics Brazil & Portugal: Society, Culture, Media, Politics and Economics Miguel Ángel López Latin American Studies 2013

2.  Music: from fado to samba.  Communicating with Brazilians.  Brazil: a racial paradise?  Government and political system in Portugal and Brazil.  Capoeira, candomblé, umbanda and witchcraft.  Brazilian media and cinema.  Brazil: Art, literature and architecture.  Portuguese and Brazilian gastronomy.  Doing business with Brazilians.  From Pelé to Neymar: Brazilian football.  Energy: petroleum, ethanol and hydropower.  The Amazon: soya bean, nationalism and ecology.

3. Portugal - Spain

4. Treaties Treaty of Alcáçovas 1479 Portugal: Azores, Madeira, Cape Verde Castilla: Canary Islands 1481 Portugal: South Canary Islands  Africa Inter caetera 1493Pope Alexander VI Treaty of Tordesillas 1494 World: Western part exclusive to Spain and the east part to Portugal. Treaty of Zaragoza 1529Asia

5. Treaty of Tordesillas

8. : Semiotic approach Methodology: Semiotic approach Miguel López 20.9.2013Miguel López 20.9.2013 University of JyväskyläUniversity of Jyväskylä

9. Semiotics, semiotic studies, or semiology is the study of sign processes, or signification and communication. It includes the study of how meaning is constructed and understood.

10. DEDUCTION (rationalism) INDUCTION (empiricism) ABDUCTION Making sense  MEANING

11. MEANING

12. Point of view

13. SENSES

21. COMMUNICATION COMMUNICATION

22. CULTURE LANGUAGE RELIGION and BELIEFS NATURE

23. COMMUNICATION=EMPATHY COMMUNICATION=EMPATHY

24. http://www.interpellatie.nl/2010/07/23/escher-in-3d/ SPACE

25. TIME

26. KNOWLEDGE + EXPERIENCE + LINKING

33. Crossing the…

34. …borders

36.  Music: from fado to samba.  Communicating with Brazilians.  Brazil: a racial paradise?  Government and political system in Portugal and Brazil.  Capoeira, candomblé, umbanda and witchcraft.  Brazilian media and cinema.  Brazil: Art, literature and architecture.  Portuguese and Brazilian gastronomy.  Doing business with Brazilians.  From Pelé to Neymar: Brazilian football.  Energy: petroleum, ethanol and hydropower.  The Amazon: soya bean, nationalism and ecology.