1. CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin Shanley – Distance Learning Program Coordinator

2. Session Focus The purpose of this session is to describe an approach for analyzing and determining organizational readiness for Content System adoption.

3. Session Focus We will share: –Methods used by Edmonds Community College to plan and pilot a Content System adoption strategy –Lessons learned –Planned next steps based on this analysis

4. Approach Typical implementation of technology –Turn it on….thud….$$$$…. Is there a better way? –An ecological approach –Information ecology model

5. Approach

6. Understand organizational ecosystem –People –Information/Content –Processes and Culture –Tools/Technology Environment Understand the “species” –Do “SWOT” Analysis Identify Strengths and Weaknesses Identify Opportunities and Threats Determine next steps

7. Leadership and Change External knowledge –Bb Consultants –Content Management Research Strategy –Avoid the THUD!!! …. $$$$ –Avoid poisoning the environment –Create positive change –Sow the seeds for future success

8. Institutional Readiness Internal knowledge –Focus Groups –Interviews –User Surveys Organizational culture –Social and Political Factors –Policies and Practices –People - Spheres of Influence

9. Policies and Practices Content lifecycle –Defined policies –User practices Information security –Who has access? –Who manages privileges? Content ownership –Consistency of practices

10. Technology Infrastructure Technology landscape –Where content currently resides Cost benefit analysis –Data storage models Local vs. outside (i.e. ASP) –Traffic & bandwidth Pilot projects –Instructional –Institutional

11. Tools Technology (Bb Content System) –Usability testing –Feature & integration testing –Is the tool ready? People –Attitudes –Needs –Capabilities

12. Content Types Documents –Word processing, spreadsheets, etc. Images, audio & video Databases Etc. Why does this matter?

13. Content Uses Content inventory audit –What exists & why? Use cases –Who manages the CRUD –Why & how content is used Metadata –Information architecture Natural patterns of organization Labels –Findability

14. Phased Adoption

15. Lessons Learned Risk is greater when more are involved Institutional content management requires more discipline & structure Testing the waters is worth the time, reduces the risk, and identifies the value Analysis is tool independent Ask the “why” questions before the “what” and “how”

16. Is your ecosystem ready? For Us: –We’re proceeding cautiously –Continuing to identify the value of shared content –It’s evolving… Questions?

17. Thank You! Eva Smith – esmith@edcc.edu Kevin Shanley – kevin.shanley@edcc.edu Charleen Khane – ckhane@edcc.edu