1. STRATEGIC ENROLMENT MANAGEMENT AT WATERLOO Staff Association Area Representatives September 2015 Ray Darling Registrar

2. OVERVIEW SEM and Demographics Application & Enrolment Trends Fall 2015 Enrolment Projections Analysis & Discussion Points Questions?

3. STRATEGIC ENROLMENT MANAGEMENT Purposes of SEM are achieved by… Establishing clear goals for the number and types of students needed to fulfill the institutional mission Promoting institutional success by enabling effective strategic and financial planning Gottheil and Smith, 2011

4. DEMOGRAPHIC REALITY Source – Stats Canada 2012

7. SYSTEM WIDE ENROLMENT TRENDS Source – OUAC Applications20152014201320122011201020092000 Waterloo OSS3038630550303172926329332280002896217482 System OSS404714414648417679401167391666384028373905226336 UW Market Share7.5%7.4%7.3% 7.5%7.3%7.7% Waterloo Non-OSS91671265310883102469313810284735480 System Non-OSS8953615120113729113226612550411722711789575268 UW Market Share10.2%8.4%7.9%7.7%7.4%6.9%7.2%7.3% % OSS76.8%70.7%73.6%74.1%75.9%77.6%77.4%76.1%

8. Universities2014-152015-162016-17 Total Growth 2014-15 to 2016-17 Algoma 1,215 1,2452% 1,2853%6% Brock 13,917 13,740-1% 13,9321%0% Carleton 18,689 19,2763% 19,8313%6% Guelph 21,500 21,5130% 21,5740% Lakehead 6,224 6,2500% 6,5345% Laurentian 5,974 6,0892% 6,1922%4% McMaster 20,850 20,9200% 21,0100% 1% Nipissing 3,260 3,050-6% 3,3008%1% OCAD 3,181 3,2783% 3,5328%11% Ottawa 28,174 28,2560% 28,3380% 1% Queen's 17,352 18,2155% 18,9924% 9% Ryerson 21,575 22,5014% 22,8582%6% Toronto 51,800 51,7000% 51,5000% -1% Trent 6,154 6,016-2% 6,1542%0% UOIT 8,490 8,8905% 9,2854%9% Waterloo 1 26,210 26,5101% 26,8401% 2% Western 26,896 27,4372% 28,1573% 5% Wilfrid Laurier 14,894 15,1832% 15,7574%6% Windsor 11,050 11,2001% 11,7004%6% York 37,225 37,1000% 37,8402% Total Growth: 344,730348,4791%354,7362% 3%

9. OSS APPLICATIONS Faculty 2014 to 2015Provincially by Discipline 1 st All Applied Health Sciences-11.1-8.51.7 Arts-10.6-9.2-7.0 Engineering0.12.35.7 Architecture-0.5-2.4-13.6 Environment-8.1-3.9-15.3 Mathematics8.53.7 Science-1.4-2.41.8 Total-1.5-2.2-0.6 2015 count totals8,45730,467 2014 count totals8,58731,148

10. ENROLMENT PROJECTIONS Fall 2015 Undergraduate Projections - New Admits – All FacultyTargetProjectionBalance Applied Health Sciences42543813 Arts13551245-110 Engineering16261572-54 Environment530483-47 Mathematics122012222 Science10501041-9 Total62066001-205

11. ENROLMENT PROJECTIONS Fall 2015 Undergraduate Projections - New Admits - Domestic FacultyTargetProjectionBalance Applied Health Sciences4224297 Arts12961165-131 Engineering14161340-76 Environment514452-62 Mathematics1000792-208 Science1006994-12 Total56545172-482

12. ENROLMENT PROJECTIONS Fall 2015 Undergraduate Projections - New Admits - International FacultyTargetProjectionBalance Applied Health Sciences396 Arts598021 Engineering21023222 Environment163115 Mathematics220430210 Science44473 Total552829277

13. FALL 2016 TARGETS Faculty Fall 2015 Targets Fall 2016 Targets Applied Health Sciences425445 Arts1355 Engineering16261636 Environment530540 Mathematics12201240 Science10501100 Total62066316

14. ANALYSIS & DISCUSSION POINTS Good news stories on quality and quantity in programs with application challenges More international students who have lower yield rates that are more difficult to predict More competition in the sector is lowering yield rates, particularly for domestic students No Faculties are projected to exceed in target as in previous years, despite strong applicant pools (suggesting lower yield rates)

15. ANALYSIS & DISCUSSION POINTS Recruitment plans SEM Plan for Arts Application “deadline” January 14 Overall Enrolment Picture is Key Financial impact for Fall 2015 may be softened UW is well positioned but we need to focus our SEM efforts to stay there

16. QUESTIONS? Ray Darling rdarling@uwaterloo.ca Undergraduate Enrolment